10.22.12
NYX Cosmetics, the professional makeup line known for offering "affordable luxury" makeup products, announces two new retail partnerships with Ricky's NYC and Pac Sun. These new accounts will extend NYX's presence in the New York marketplace and will build on the strategic partnerships NYX maintains with makeup artists and fashion brands, said the company.
"Within the last year, NYX Cosmetics has experienced significant, multi-faceted company growth, and we are extremely excited by the continued expansion these new, strategic retail partnerships will afford us," said Scott Friedman, NYX Cosmetics' CEO. "Our partnership with both of these retailers represents our company's commitment to not only meet the expectations of our current customers, but also introduce the NYX brand to new audiences."
On Oct. 10, NYX launched into all 619 Pac Sun store locations, selling NYX in all three categories of the California-based company's retail locations. Featured products will include Glam Shadow Stick, Mega Shine Lip Gloss, Super Skinny & Super Fat Eye Marker, Roll on Eye Shimmer, Fabulous Eye Lashes and Studio Liquid Liner, and Liquid Crystal Liner. NYX Cosmetics will sit alongside such established clothing brands as Roxy, Billabong, Fox Sports and Vans.
Additionally, NYX Cosmetics launched into Ricky's NYC on Oct. 17 and will initially be sold in 28 store-fronts. The one stop super-shop for everything beauty will be the first major retailer in the heart of New York City to carry the NYX line and will offer over 384 SKUs, featuring products such as The Curve, Roll on Eye Shimmer, Soft Matte Lip Cream and Collection Noir. This partnership provides NYX consumers with long-awaited access to the brand in New York City.