11.08.12
Natural foods company Kind Healthy Snacks is linking up with a trio of celebrities—including cosmetics guru Bobbi Brown—this holiday season in its Snack & Give Back campaign.
Consumers can purchase a limited edition, custom designed and personally-curated Kind cubes to show their support for the Committee to Protect Journalists, Broome Street Academy and the Alzheimer's Association— charities of personal importance to celerbities selected, which also include Arianna Huffington and Grace Potter. As part of the campaign, KIND is making a $10,000 donation to each charity.
The Bobbi Brown Eat Pretty Powerful Cube was curated by Brown to empower women to embrace and enhance their unique beauty, not only through the makeup they wear, but also the ways they choose to live, eat and give back. The cube features Bobbi's four favorite flavors – Dark Chocolate Nuts & Sea Salt, Cashew & Ginger Spice, Dark Chocolate Cinnamon Pecan, and Madagascar Vanilla Almond – and a portion of sales of the cube will help Kind fund a new Kind Kitchen at the Broome Street Academy, a public charter high school that prepares New York City's most vulnerable young people to graduate with Regents diplomas.
"There's a lot more to beauty than what we apply to our face. Like Kind, I believe that it's about how you treat your body and what you put in it. When you eat healthy, it shows: your skin looks clearer, your eyes look brighter and you have more energy. It's as simple as that," explained Bobbi.
The limited edition cubes are available for $42.95 on www.SnackandGiveBack.co.