11.15.12
Not Your Mother’s young, hip, hair care line has proven to be a great fit for Urban Outfitters’ eclectic retail mix.The line’s best-selling sea salt spray, Beach Babe, was brought in to the retailer in early 2012 as a test and did so well they have now expanded to offer the line in all US stores as well as online.
“We are thrilled to see how Urban Outfitters’ customers have embraced our brand,” says Bethany Pagliarulo, Not Your Mother’s owner.“Urban Outfitters’ boutique approach and creative concept fits very well into our retailer mix.”
Now, the Way to Grow Shampoo and Conditioner, Beat the Heat Thermal Shield Spray, Clean Freak Dry Shampoo, Beach Babe Texturizing Sea Salt Spray, She’s A Tease Volumizing Hairspray, All Eyes On Me Shape & Shine Hairspray and Girl Powder Volumizing Powder are among the featured products in Urban Outfitters’ retail stores as well as at urbanoutfitters.com.An additional four products, Kinky Moves Curl Defining Cream, SmoothMoves Frizz Control Cream, Knotty to Nice Detangler and Miss Freeze Freezing Hairspray are available on urbanoutfitters.com as well.
As of mid-November, Ricky’s NYC has brought in Not Your Mother’s full line of hair care in all their retail stores as well as in their online store.
“We are always working on staying ahead of the trend and offer products that offer that something extra,” said Pagliarulo.“Ricky’s NYC is an amazing store and will introduce us to their great customers that might not yet have tried our products.Needless to say, we’re very excited to be part of their product portfolio.”
In other news,In true East meets West fashion, Los Angeles basedEVOLUTIONMANis proud to announce its latest East Coast-based retailer, Ricky's NYC. Ricky's, a free-spirited beauty retail chain, will begin carrying “EVMAN” products this coming November. The collaboration between the two beauty giants signifies EVOLUTIONMAN's launch into one of the most revered one-stop beauty shops in the East.
“Ricky's cult-like following will have access to EVMAN's matchless line of skincare products, including the award-winning Wash & Buff, Conceal & Treat (a highly praised acne fighting concealer) and nail polish designed with the man in mind!” said the company in a press statement.