03.12.13
A recent study, commissioned by the Olay brand, revealed that 91% of women are careful about the skin care products they use and would seek out a moisturizer specifically designed for their sensitive skin. Additional research indicates that 71% of women with sensitive skin feel they need to choose between a moisturizer for sensitive skin and one with anti-aging benefits.
Determined that this shouldn’t be the case, Olay formulated a unique day lotion and night cream without fragrance, dyes or excess oils, but that still fight the appearance of fine lines and wrinkles with the effectiveness of other Olay anti-aging products, according to the company.
The new Olay Age Defying Sensitive Skin line-up ($12.99-$14.99) combines Olay’s anti-aging and moisturizing expertise to keep skin moisture levels balanced, and help combat signs of aging, all while being suitable for sensitive skin.
The Olay Age Defying Sensitive Skin collection includes Olay Age Defying Sensitive Skin Day Lotion with Broad Spectrum SPF 15 and
Olay Age Defying Sensitive Skin Night Cream.
More info: www.olay.com