04.08.13
Reckitt Benckiser's Air Wick brand is celebrating National Park Week (April 20 – 28) with six new limited edition fragrances. With proceeds supporting philanthropic partner, the National Park Foundation (NPF), the official charity of America's national parks, Air Wick developed the scents inspired by the unique flora and fauna of popular parks such as the Grand Canyon, Denali and American Samoa, according to the company.
"Air Wick is thrilled to partner with the National Park Foundation to preserve and celebrate the purity and beauty of America's over 400 national parks," said Domenick Tiziano, Senior Brand Manager, Reckitt Benckiser."While not every consumer has visited a national park, these fragrances are a catalyst for the senses, transporting the consumer to some of the nation's most amazing places."
The full range of products, available in stores now, retails from $2.99 - $5.99 and includes scented candles, freshmatic auto spray refills, scented oils and reed diffusers.