04.10.13
The Yankee Candle Company, Inc. has kicked off its Facebook March to a Million Golden Ticket Contest and rolled out limited edition candle in anticipation of reaching one million Facebook fans.
The limited edition candle will be available for purchase through a special link on Facebook once the brand reaches one million fans. Fans that purchase the exclusive candle are also automatically entered into the drawing for the "March to a Million Golden Ticket Contest." The contest winner will receive an exclusive three-day trip the company's flagship store in South Deerfield, MA, including a meet and greet with CEO Harlan Kent.
"We are continually excited and proud of the passion for our brand we see in fans and customers from around the world," said Harlan Kent, CEO of Yankee Candle. "We've seen an 80% growth in our Facebook fans in the past year, and we wanted to acknowledge their loyalty with this exclusive contest and limited edition candle."
The winner of the "March to a Million Golden Ticket Contest" will be announced in a personalized video from Yankee Candle's CEO, which will be posted on the brand's Facebook and Twitter accounts May 31, 2013.
The prize trip includes transportation,two-night accommodation, VIP behind the scenes factory tour, a Yankee Candle gift card and gift bag, and dinner at Chandler's Restaurant, the store's award-winning on-site restaurant.