01.22.15
Alberto VO5 has rolled out its its first dual purpose, after-shower product for hair and body—Shine, Glow & Go Beauty Oil. Infused with VO5's signature 5 Essential Vitamins formula, the spray helps replenish dry hair and skin for a soft, silky feel and radiant look, according to VO5, which is owned by High Ridge Ridge Brands.
Unlike other beauty oils available at drug, grocery and mass retailers, VO5 Shine, Glow & Go Beauty Oil is free of mineral oils, according to the brand. It contains a proprietary blend argan, macadamia, sunflower, shea, grapeseed, and coconut oils that allow skin and hair to breathe and let in natural oils for nourishment.
"We're constantly innovating to bring the savvy VO5 shopper world class products that meet and exceed the performance of products that sell for considerably more," said Nina Riley, VP marketing at High Ridge Brands. "Shine, Glow & Go Beauty Oil breaks new ground with a mineral oil-free formula that nourishes both hair and body, applies and absorbs nearly instantly, carries a light, sophisticated fragrance and does indeed deliver ultra-hydration and shine."
Unlike other beauty oils available at drug, grocery and mass retailers, VO5 Shine, Glow & Go Beauty Oil is free of mineral oils, according to the brand. It contains a proprietary blend argan, macadamia, sunflower, shea, grapeseed, and coconut oils that allow skin and hair to breathe and let in natural oils for nourishment.
"We're constantly innovating to bring the savvy VO5 shopper world class products that meet and exceed the performance of products that sell for considerably more," said Nina Riley, VP marketing at High Ridge Brands. "Shine, Glow & Go Beauty Oil breaks new ground with a mineral oil-free formula that nourishes both hair and body, applies and absorbs nearly instantly, carries a light, sophisticated fragrance and does indeed deliver ultra-hydration and shine."