02.10.15
Like the Everlasting Gobstopper in "Willy Wonka," RB's Air Wick brand is introducing a “first of its kind” Life Scents collection, a collection of constantly changing fragrances. According to the company, the Life Scents collection features patent-pending technology that allows consumers to experience multi-dimensional fragrances at home.
Air Wick's Life Scents collection is crafted to mimic real life experiences, said the company. The fragrances deliver a constantly changing, multi-dimensional experience of singular scent accords. Each Life Scents fragrance contains three distinct fragrance accords that are easily experienced on its own, however the notes also work together to provide one harmonious, multi-dimensional experience that evokes unique, personal memories.
"We wanted to create something that was truly innovative and new to the air care category," said Tiffany McLaud, Air Wick marketing director. "The story your home tells is an important one and we wanted to provide consumers with a fragrance technology that helps to curate and personalize that story."
Both the Everyday and Spring collections are available in Scented Oils and Freshmatic Automatic Spray Refills in scents that range from Mom’s Baking (Vanilla, Pie Crust, Baked Pear) to Sweet Lavender Days (Red Currant, Lavender Petals, Spun Sugar).
More info: www.rb.com
Air Wick's Life Scents collection is crafted to mimic real life experiences, said the company. The fragrances deliver a constantly changing, multi-dimensional experience of singular scent accords. Each Life Scents fragrance contains three distinct fragrance accords that are easily experienced on its own, however the notes also work together to provide one harmonious, multi-dimensional experience that evokes unique, personal memories.
"We wanted to create something that was truly innovative and new to the air care category," said Tiffany McLaud, Air Wick marketing director. "The story your home tells is an important one and we wanted to provide consumers with a fragrance technology that helps to curate and personalize that story."
Both the Everyday and Spring collections are available in Scented Oils and Freshmatic Automatic Spray Refills in scents that range from Mom’s Baking (Vanilla, Pie Crust, Baked Pear) to Sweet Lavender Days (Red Currant, Lavender Petals, Spun Sugar).
More info: www.rb.com