According to Procter & Gamble, HE washing machines are among the most sophisticated appliances in the home, designed to make more than 100 decisions per hour, with more technology than that which fueled the first lunar landing. While many consumers purchase new HE appliances with the intention of saving time, water and energy, many don’t realize that using the wrong detergent and incorrect dose is actually counterproductive, adding significant time to their wash cycle and impacting cleaning results.
P&G insists that while it is common belief that all detergents labeled with “HE” are safe for an HE machine, not all HE detergents are created equal. This is why P&G Fabric Care is introducing a new standard in HE Detergents, HE Turbo Clean, to deliver the best clean from HE machines. A first-of-its-kind, the HE Turbo Clean formula is now available in Tide liquid detergent, Tide Pods pacs and Tide powder formula and is the No. 1 recommended detergent by leading HE washer manufacturers.HE Washers are up to 40% larger than traditional top loading washers and can accommodate much larger loads; up to 30 bath towels in a single load. With these much larger loads comes 45% more soil, requiring more detergent to achieve a thorough clean, especially in large and extra-large HE loads. While 81% of consumers agree that they can fit more laundry into every load, only 33% report that they follow detergent package labeling and measure their detergent dose accordingly, with nearly 1 in 5 consumers admitting that they “guess how much [detergent] to use based on the load size.”
It is therefore critical that consumers, 29% of whom wish their HE washer would get their laundry cleaner, carefully measure the correct dose of detergent based on their load size and detergent labeling to achieve the clean they desire. Instead of guessing, now the liquid caps and powder scoops provide guidance for how much detergent to use for large and extra-large loads like those in HE machines.
With 80% of respondents reporting that they purchased their HE machine for water and energy efficiency and nearly half of respondents reporting they wish their machine would wash their laundry faster, it is critical to use a specially-formulated low-sudsing HE detergent like Tide HE Turbo Clean to achieve time and water savings. HE washers can deliver the results they promise when used correctly and with basic education, consumers can achieve the results they sought when they purchased their machines.
The following products will be available in retail outlets nationwide beginning in February 2015. Suggested retail prices range from $7.99-15.99