03.23.15
Church & Dwight Co., Inc. has teamed up with Martha Stewart Living and Martha Stewart Digital to elevate the unexpected uses of baking soda. The collaboration includes a multimedia video series featuring Martha Stewart highlighting some of her favorite household baking soda tips and tricks in the first video of an online series.
The effort includes three spoken-word videos showcasing everyday Arm & Hammer Baking Soda uses in The Kitchen, The Laundry Room and The Whole House; along with two "How-To" videos demonstrating how to clean a vase and eliminate odor from pet bedding.
The videos will be released on Arm & Hammer Facebook and YouTube channels as well as Martha Stewart Digital owned and syndicated partner channels, including social channels, starting in mid-March through May 2015.
"We understand that consumers are looking for quick, easy and cost-effective tips to keep their household in pristine condition," said Melissa Martin, VP-marketing, Church & Dwight. "We're very proud of our collaboration with Martha Stewart Living, as they provide the ideal platform to further the awareness and education on the multiple uses of our baking soda products."
The effort includes three spoken-word videos showcasing everyday Arm & Hammer Baking Soda uses in The Kitchen, The Laundry Room and The Whole House; along with two "How-To" videos demonstrating how to clean a vase and eliminate odor from pet bedding.
The videos will be released on Arm & Hammer Facebook and YouTube channels as well as Martha Stewart Digital owned and syndicated partner channels, including social channels, starting in mid-March through May 2015.
"We understand that consumers are looking for quick, easy and cost-effective tips to keep their household in pristine condition," said Melissa Martin, VP-marketing, Church & Dwight. "We're very proud of our collaboration with Martha Stewart Living, as they provide the ideal platform to further the awareness and education on the multiple uses of our baking soda products."