07.09.15
Pink: The Super Hero Makeup by CoverGirl, Take Your Hair to Paradise by Herbal Essences and Moisturizing the Skin Every Day by Vaseline took accolades in Ace Metrix’s Top Scoring Personal Care Ads of the second quarter of 2015.
Ace Metrix, the standard in television and video advertising analytics, gives 31 ads the Ad of the Quarter title, each one having earned the highest Ace Score within their respective category. Ads from AT&T Wireless, Discover Card, E*Trade, Google, Purina and Smirnoff Ice also outperformed their competitive set by at least 20 percent.
“We tested approximately 2,000 ads during Q2, nearly 1,200 of which debuted on national television. It’s our pleasure to acknowledge the brands that delivered outstanding creative that resonated with consumers from a holistic Ace Score perspective and across multiple dimensions of persuasion,” remarked Peter Daboll, Ace Metrix CEO. “The standout ads from this quarter really focused on the product education, informing consumers of new features and functionality”
Ace Metrix, the standard in television and video advertising analytics, gives 31 ads the Ad of the Quarter title, each one having earned the highest Ace Score within their respective category. Ads from AT&T Wireless, Discover Card, E*Trade, Google, Purina and Smirnoff Ice also outperformed their competitive set by at least 20 percent.
“We tested approximately 2,000 ads during Q2, nearly 1,200 of which debuted on national television. It’s our pleasure to acknowledge the brands that delivered outstanding creative that resonated with consumers from a holistic Ace Score perspective and across multiple dimensions of persuasion,” remarked Peter Daboll, Ace Metrix CEO. “The standout ads from this quarter really focused on the product education, informing consumers of new features and functionality”