09.23.15
Sally Hansen plans to transform the nail color shopping experience with the new ManiMatch mobile app. Users can try on the rainbow of over 200 Sally Hansen nail polish shades in real time, on their nails, before they buy by scanning the users hand on a smart phone.
There’s no uploading, picture-taking or manual data entry, as the app works in real time, according to Sally Hansen. It also generates personalized-for-her-skin-tone color suggestions on demand. By using cutting-edge, proprietary technology, the app senses and analyzes the pigments in each user’s hand, then matches its polish-shade suggestions. Shade suggestions span all of Sally Hansen’s product lines, including Miracle Gel, Complete Salon Manicure, Insta-Dri and Xtreme Wear.
“The app is addictive; everyone who tries it can’t stop herself from checking out more options,” says Jeremy Lowenstein, Sally Hansen global marketing VP. “The fact that you see exactly how a color will look on your own hands is just pure fun—and incredibly useful. People end up experimenting with shades they’d never normally try.”
Available for download for free on iOS platforms this month (and select Android devices later in fall), ManiMatch is poised to revolutionize nail color shopping, both in store and ecommerce, said the company.
There’s no uploading, picture-taking or manual data entry, as the app works in real time, according to Sally Hansen. It also generates personalized-for-her-skin-tone color suggestions on demand. By using cutting-edge, proprietary technology, the app senses and analyzes the pigments in each user’s hand, then matches its polish-shade suggestions. Shade suggestions span all of Sally Hansen’s product lines, including Miracle Gel, Complete Salon Manicure, Insta-Dri and Xtreme Wear.
“The app is addictive; everyone who tries it can’t stop herself from checking out more options,” says Jeremy Lowenstein, Sally Hansen global marketing VP. “The fact that you see exactly how a color will look on your own hands is just pure fun—and incredibly useful. People end up experimenting with shades they’d never normally try.”
Available for download for free on iOS platforms this month (and select Android devices later in fall), ManiMatch is poised to revolutionize nail color shopping, both in store and ecommerce, said the company.