10.12.15
LivingSocial is entering the appointment booking category and is testing the waters with the beauty sector. The company has rolled out FastBook from LivingSocial, where consumers can book and confirm a massage, facial or nail appointment the same day, or schedule up to two weeks in advance, with spas or salons that are near them.
Consumers choose a desired service, browse and compare prices, and then determine the merchant, time and date that best meets their needs, according to Living Social FastBook also includes photos and ratings of the participating merchants.
FastBook is being offered as a pilot to consumers in Austin.
“FastBook really means what the name implies,” said Nick Macey, SVP and head of product at LivingSocial. “We’re making it faster and more convenient for consumers to meet a last-minute beauty need or to plan a pampering session, eliminating the time and stress of finding a high-quality spa or salon that is right for them.”
According to Macey, this is the latest step in LivingSocial’s “journey toward becoming the leading experiences marketplace. The health and beauty category is a strong market for us as our customers enjoy pampering themselves, as a group activity with their friends, or when looking to gift a great experience.”
Consumers choose a desired service, browse and compare prices, and then determine the merchant, time and date that best meets their needs, according to Living Social FastBook also includes photos and ratings of the participating merchants.
FastBook is being offered as a pilot to consumers in Austin.
“FastBook really means what the name implies,” said Nick Macey, SVP and head of product at LivingSocial. “We’re making it faster and more convenient for consumers to meet a last-minute beauty need or to plan a pampering session, eliminating the time and stress of finding a high-quality spa or salon that is right for them.”
According to Macey, this is the latest step in LivingSocial’s “journey toward becoming the leading experiences marketplace. The health and beauty category is a strong market for us as our customers enjoy pampering themselves, as a group activity with their friends, or when looking to gift a great experience.”
