10.29.15
Environmental Working Group launched its new verification program regarding consumer goods. The EWG VERIFIED: For Your Health mark will help shoppers quickly and easily identify personal care products, including cosmetics, that meet EWG’s standards while shopping in stores and online. Items bearing the mark must score in the “green” range in EWG’s Skin Deep cosmetics database and meet additional criteria set by EWG scientists.
EWG VERIFIED items must be free of substances on EWG’s “unacceptable” list and meet limits outlined in EWG’s “restricted” list. Ingredients on these lists have been banned or restricted by U.S. or international government agencies or other authoritative public health bodies, such as the World Health Organization. Companies seeking the EWG VERIFIED mark also have to fully disclose their products’ ingredients on their packaging and on their websites and follow good manufacturing practices.
EWG has teamed up with Healthy Lifestyle Brands, a licensing and brand management company, which is helping to manage the new verification program.
More info: http://www.ewg.org/EWGVerified