10.29.15
Dermelect Cosmeceuticals is expanding its anti-aging roster with two new lip treatments: 4-in-1 Smooth Lip Solution and the Smooth + Plump Lipstick collection.
The 4-in-1 Smooth Lip Solution delivers the benefits of four favorite lip products in one all-encompassing solution; lipstick, stain, balm and gloss. It boasts a peptide-infused, hydrating formula that combines the gorgeous hue of a lipstick with the conditioning properties of an anti-aging balm, the staying power of a stain, and the ultra-high shine of a lip glos, according to Dermelect. The launch collection is available in four shades: Obsessive (full power red); Iconic (nude beige) Intimate (sheer pink); and Audacious (warm brick red).
Smooth + Plump Lipstick offers a revolutionary plumping technology to boost lip volume to create the appearance of more youthful looking, fuller lips. The multi-faceted lipsticks provide a concentrated, ultra-thin pigment that shades lips with expressively rich, long-wear color. The initial Smooth + Plump Lipstick launch is available in four rich colors: Illicit (Chinese rouge); Rebelle (rich fuchsia); Adorned (pinkish coral); and Incognito (peachy rose).
“Our clients wanted color as a follow up to our cult favorite lip treatments; Smooth Upper Lip and Perioral Anti-Aging Treatment and the new sister-treatment Smooth Lip Volumizer. We responded and took it to the next level by incorporating stunning hues and marrying it with innovative and effective formulations,” said Jodi Lavian, co-founder of Dermelect Cosmeceuticals. “We are repeating the treatment-to-color strategy that proved so successful for Dermelect when we were the first to launch our anti-aging nail care treatments. Now we’re applying that same philosophy to anti-aging lip care.”
The 4-in-1 Smooth Lip Solution delivers the benefits of four favorite lip products in one all-encompassing solution; lipstick, stain, balm and gloss. It boasts a peptide-infused, hydrating formula that combines the gorgeous hue of a lipstick with the conditioning properties of an anti-aging balm, the staying power of a stain, and the ultra-high shine of a lip glos, according to Dermelect. The launch collection is available in four shades: Obsessive (full power red); Iconic (nude beige) Intimate (sheer pink); and Audacious (warm brick red).
Smooth + Plump Lipstick offers a revolutionary plumping technology to boost lip volume to create the appearance of more youthful looking, fuller lips. The multi-faceted lipsticks provide a concentrated, ultra-thin pigment that shades lips with expressively rich, long-wear color. The initial Smooth + Plump Lipstick launch is available in four rich colors: Illicit (Chinese rouge); Rebelle (rich fuchsia); Adorned (pinkish coral); and Incognito (peachy rose).
“Our clients wanted color as a follow up to our cult favorite lip treatments; Smooth Upper Lip and Perioral Anti-Aging Treatment and the new sister-treatment Smooth Lip Volumizer. We responded and took it to the next level by incorporating stunning hues and marrying it with innovative and effective formulations,” said Jodi Lavian, co-founder of Dermelect Cosmeceuticals. “We are repeating the treatment-to-color strategy that proved so successful for Dermelect when we were the first to launch our anti-aging nail care treatments. Now we’re applying that same philosophy to anti-aging lip care.”