11.16.15
Cyber Monday is shaping up to be the second-most popular day for in-store shopping over the Black Friday weekend, according to recent findings from the 2015 International Council of Shopping Centers (ICSC). Overall, Americans plan to shop in-store on: Thanksgiving Day (15 percent), Black Friday (41 percent), the Saturday and/or Sunday after Thanksgiving (30 percent) and Cyber Monday (32 percent).
Stores are making headlines by announcing their intentions to open (or not) on Thanksgiving and Black Friday. Now, consumers are weighing in: Those who plan to shop on the Thanksgiving holiday tell ICSC they plan to do so because: they want to get a head start on finding the bargains offered (50 percent), find it a fun opportunity to go shopping with family/friends (43 percent) or an opportunity to shop at more stores during the extended weekend (33 percent), and expect the crowds to be smaller than on black Friday (28 percent), said the report.
Consumers planning to make a purchase over Thanksgiving weekend (Thursday-Sunday) will spend an average of $259 at retailers that have a physical presence. This represents 73 percent of Thanksgiving Weekend spending – including 14 percent for online purchases that will be picked up in store.