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    [title] => Evonik Promotes Schnapp 
    [short_title] => Named sales manager of NAFTA household care.
    [summary] => Named sales manager of NAFTA household care.
    [slug] => evonik-promotes-schnapp
    [body] => Evonik has appointed Carlos Schnapp as NAFTA sales manager for its household care business line. He reports to Steven Snead-Smith, business director household care North America. In his new capacity, Schnapp is responsible for sales in fabric care, home care and industrial applications across Mexico, Canada and the US.


He began his career at BASF in 1999 and held a number of technical and commercial assignments in several industries and countries such as Brazil, Switzerland and Australia. Schnapp joined Evonik Australia in 2010 as business manager, Asia Pacific for Creasorb, and in 2013, he transferred to marketing and sales excellence in North America where he was responsible for the commercial excellence activities as well as several projects in other clusters.


Schnapp has degrees in science and chemical engineering, an MBA from Fundação Getúlio Vargas (Brazil), and is currently working on a doctorate in business administration on a part-time basis. [views] => 0 [published] => 1 [status] => 3 [priority] => 0 [publish_date] => 2015-12-08 00:00:00 [updated_at] => 2015-12-08 13:37:20 [last_updated_author] => 142074 [uploaded_by] => 142074 [user_role_id] => 0 [custom_fields] => [] [custom_fields_old] => [splitcontent] => 1 [content_url] => [related_content_ids] => ["247111","246226","245142","243660","243328","243327","243308","240410","239614","238817","211145","207428"] [is_show_company_name] => [created_at] => 2019-04-09 04:36:23 [contentType] => ContentType Object ( [className] => ContentType [content] => Array ( ) [taxonomy] => Array ( ) [listURL] => [logoUrl] => https: [id] => 2487 [pageNumber] => [offset] => [totalPages] => [last_query] => [last_sql] => [show_errors] => 1 [databaseServer] => Array ( [key] => master [host] => 172.24.16.232 [user] => rodpub_beta [pass] => MvQQzhse92k58yA [db] => rodpub_beta ) [tableName] => content_types [tag] => breaking_news [short_tag] => breaking_news [class_name] => [display_view] => [list_view] => [slug] => breaking-news [box_view] => [ignore_flag] => 0 [image_id] => 0 [layout_id] => 0 [formattedTag] => Breaking News ) [viewURL] => /contents/view_breaking-news/2015-12-08/evonik-promotes-schnapp/ [relatedArticles] => Array ( [0] => Content Object ( [className] => Content [contentLinks] => Array ( ) [belongsTo] => [contentIssue] => [id] => 207428 [pageNumber] => [offset] => [totalPages] => [last_query] => [last_sql] => [show_errors] => 1 [databaseServer] => Array ( [key] => master [host] => 172.24.16.232 [user] => rodpub_beta [pass] => MvQQzhse92k58yA [db] => rodpub_beta ) [tableName] => contents [content_type_id] => 2487 [resource_id] => 0 [author_id] => 0 [primary_issue_slug] => 2016-01-01 [author_name] => {"name":"","title":""} [magazine_id] => 9 [layout_id] => 0 [primary_image] => 0 [primary_image_old] => 0 [slider_image_id] => [banner_image] => 0 [title] => Evonik names NAFTA sales manager [short_title] => [summary] => [slug] => evonik-names-nafta-sales-manager [body] => Evonik: appointed Carlos Schnapp as NAFTA sales manager for its household care business line. He reports to Steven Snead-Smith, business director household care North America. In his new capacity, Schnapp is responsible for sales in fabric care, home care and industrial applications across Mexico, Canada and the US. He began his career at BASF in 1999 and held a number of technical and commercial assignments in several industries and countries such as Brazil, Switzerland and Australia. Schnapp joined Evonik Australia in 2010 as business manager, Asia Pacific for Creasorb, and in 2013, he transferred to marketing and sales excellence in North America where he was responsible for the commercial excellence activities as well as several projects in other clusters. Schnapp has degrees in science and chemical engineering, an MBA from Fundação Getúlio Vargas (Brazil), and is currently working on a doctorate in business administration on a part-time basis.  [views] => 0 [published] => 1 [status] => 3 [priority] => 55 [publish_date] => 2016-01-04 00:00:00 [updated_at] => 2016-05-24 15:19:19 [last_updated_author] => 142074 [uploaded_by] => 0 [user_role_id] => 0 [custom_fields] => [] [custom_fields_old] => [splitcontent] => 1 [content_url] => [related_content_ids] => ["245902","245360","243327","243308","242985","242933","240410","239614","238817","237483","218023","211145","206505"] [is_show_company_name] => [created_at] => 2019-04-09 04:36:23 ) [1] => Content Object ( [className] => Content [contentLinks] => Array ( ) [belongsTo] => [contentIssue] => [id] => 211145 [pageNumber] => [offset] => [totalPages] => [last_query] => [last_sql] => [show_errors] => 1 [databaseServer] => Array ( [key] => master [host] => 172.24.16.232 [user] => rodpub_beta [pass] => MvQQzhse92k58yA [db] => rodpub_beta ) [tableName] => contents [content_type_id] => 2486 [resource_id] => 0 [author_id] => 0 [primary_issue_slug] => 2016-02-26 [author_name] => {"name":"Tom Branna ","title":" Editorial Director"} [magazine_id] => 9 [layout_id] => 0 [primary_image] => 118188 [primary_image_old] => 66403 [slider_image_id] => [banner_image] => 0 [title] => Supply-Side Solutions [short_title] => [summary] => Executives from leading detergent industry suppliers sat down with Happi during the recent annual meeting of the American Cleaning Institute to discuss the problems, products and answers that are transforming the cleaning space. [slug] => supply-side-solutions [body] => Dull dress shirts, grass stains, kitchen messes—there’s no doubt that the world can be a dirty place, just ask detergent manufacturers and their suppliers. The world can be a scary place, too, with political unrest, economic uncertainty and volatile raw material prices. But suppliers say that they have the products, tools and techniques to help their customers thrive. Leading suppliers to the household cleaning industry offered answers to some of the problems facing consumers and their customers in 2016 and beyond.

“We see opportunity in a volatile market,” explained Dirk Buengel, SVP-care chemicals, North America. “We have a broad portfolio of products that can help our customers make the right choice for their formulation needs.”

For example, BASF’s Sokalan HP 20 polymer for liquid detergents, disperses soil from clothes in low temperature wash liquid, a sustainability trend that is expanding around the world. Sokalan is also said to be ideal for unit dose formulations, a product form that makes doing laundry more convenient and even more sustainable, since there little chance to overdose with unit dose.

Consumers have certainly made their choice heard loud and clear. According to IRI, unit dose sales jumped nearly 20% in 2015, while liquid sales were flat and powder sales dropped 10% (see Happi’s January issue for a closer look at laundry care).

Similarly, as Europe phases out phosphates from ADW formulas, BASF offers Trilon M (MGDA), a phosphate-free chelating agent that is available in a variety of formats including liquids, granules and powder. BASF also recommends the Trilon M line as replacements for other, less environmentally complexing agents such as phosphonates, zeolites and silicates.

“Our customers can find a solution to their problem from within our broad portfolio,” explained Hans Reiners, president, Care Chemicals.

BASF customers can also find a large-scale consumer testing center in Tarrytown, NY, where BASF researchers conduct studies on human volunteers to evaluate product benefits as well as evaluate consumers’ sensory experience and perception of the products. Sensory experience has become a critical component of home cleaning chores. The BASF executives noted that sales of fragrance-boosting products have grown at a double-digit rate as consumers seek more enjoyable experiences, even when they’re doing laundry.

Sensorial attributes have been a focus at Dow Chemical, too.  Supracare 425 offers high shine and superior skin sensorials to hand dish cleaning products and the new Acusol Millennium suspension aid for laundry and hand dish detergent offers sensorial benefits, too, according to company executives. During ACI, Dow Chemical also promoted its Acusol Shine specialty dispersants for phosphate-free automatic dishwashing formulations. Acusol Shine products are said to increase soil removal, ease of use, and improve spotting and filming. Dow also markets Acusol anti-redeposition polymers for powder laundry detergents that reduce water dependence with a lower dosage level and higher efficiency.

Evonik introduced two multi-unctional performance boosters for traditional fabric softeners under the Rewocare GSM 42 and Rewocare ASM 40 names. The former is available in Europe and the latter in North America. Both microemulsions increase the softening ability of a fabric conditioner by 15-20%. Both improve fragrance retention on fabrics, too.

“Rewocare ASM 40 provides a silky feel when incorporated into fabric softener formulas,” said Dana Nystrand, marketing manager, household care, Evonik. She noted that in multiple fragrance retention tests, the silicone-derivatives retained their scent 10 days after laundering, while retaining rewetting characteristics. 

Both Rewocare GSM 42 and Rewocare ASM 40 can improve a fabric softener’s sustainability profile. When added to a formula, treated clothing requires less energy in drying and lasts longer, too, according to Evonik.

During ACI, Evonik also promoted its recently-introduced Rewoferm SL 446, a sophorolipid biosurfactant that is readily biodegradable under both aerobic and anaerobic conditions and complies with European Ecolabel requirements.

“Rewoform SL 446 is very interesting to many of our customers,“ asserted Steven Snead-Smith, business director for household care in the NAFTA region. “They are intrigued by its environmental attributes and its biofermentation manufacturing process.”

The biosurfactant has a low toxicological profile and offers significant advantages in foaming, degreasing and water hardness tolerance over traditional surfactants, according to Evonik.

Rivertop Renewables recently unveiled a technology platform based on a proprietary, cost-effective oxidation process to deliver glucaric acid for multiple markets and applications. For the auto dish market, the company unveiled Riose detergent builder, which promises to deliver superior performance in automatic dishwashing products.

Riose delivers two times the calcium building capacity of generic citrates, and equivalent capacity to phosphate and synthetic builders, according to Rivertop. As a result, the material delivers greater consumer satisfaction, heightened brand differentiation and increased market share through superior end-product performance. Moreover, the bio-based material can reduce total formulation cost across premium, mid-tier and value-end products.

Finally, under its Quantum brand name, Ineos has rolled out new monoethanolamine (MEA) and triethanolamine (TEA) products that meet the recent rulings for these materials under REACH and Prop. 65. Using a unique distillation process at its facility in Plaquemine, LA, Ineos has developed the capability of reaching virtually non-detectable levels of DEA in its MEA and TEA Pure Grade materials. TEA Pure has applications in fabric softeners, shaving foam, ointments, non-aerosol hair spray, hand lotion and liquid hand soap, while MEA Pure has applications in detergents, hard surface cleaners and personal cleansers, according to the company.

Around the World
Global markets pose different challenges that vary by region. Industry executives observed that North American demand remains consistent, but retailers such as Walmart and Target play a huge role in defining what is sustainable and what is not, a trend that was unheard of years ago. In Latin America, Brazil’s economic slowdown has impacted the region, but demand for more sophisticated cleaning solutions are here to stay, insisted the suppliers who spoke to Happi.

“We are seeing a change in format everywhere; consumers are moving from bars to powders in emerging markets, powders to liquids in countries such as China, and liquids to monodose in established markets,” explained Alam of Dow. “Each change has a challenge.”

Evonik’s Snead-Smith had a positive view of the economic trends that could impact the global household cleaning market.
“There’s nothing of great concern in China, Europe is reasonably stable and North America is doing okay and growing,” he told Happi.

Evonik has invested in emerging markets with new facilities in Brazil that came online in 2015 and one in Shanghai (2013).

With a range of new raw materials that should be of interest to formulators of detergent, fabric softener and household cleaning products, suppliers insist that they are well-prepared for whatever 2016 throws at them.

“The global market has opportunities,” concluded Reiners. “Yes, it’s a volatile market, but we are able to react to it.” [views] => 0 [published] => 1 [status] => 3 [priority] => 0 [publish_date] => 2016-03-01 00:00:00 [updated_at] => 2016-02-26 10:39:59 [last_updated_author] => 142097 [uploaded_by] => 142074 [user_role_id] => 0 [custom_fields] => [] [custom_fields_old] => [splitcontent] => 1 [content_url] => [related_content_ids] => ["243660","243328","243327","243308","240410","240323","239614","238817","237483","234510","231858","218770","211699","209868","209657"] [is_show_company_name] => [created_at] => 2019-04-09 04:36:23 ) [2] => Content Object ( [className] => Content [contentLinks] => Array ( ) [belongsTo] => [contentIssue] => [id] => 238817 [pageNumber] => [offset] => [totalPages] => [last_query] => [last_sql] => [show_errors] => 1 [databaseServer] => Array ( [key] => master [host] => 172.24.16.232 [user] => rodpub_beta [pass] => MvQQzhse92k58yA [db] => rodpub_beta ) [tableName] => contents [content_type_id] => 2487 [resource_id] => 0 [author_id] => 0 [primary_issue_slug] => [author_name] => {"name":"","title":""} [magazine_id] => 9 [layout_id] => 0 [primary_image] => 141725 [primary_image_old] => [slider_image_id] => [banner_image] => 0 [title] => BASF Names VP Global Development Personal Care [short_title] => Piyada Charoensirisomboon has been with BASF for 17 years [summary] => Piyada Charoensirisomboon has been with BASF for 17 years [slug] => basf-names-vp-global-development-personal-care [body] => Piyada Charoensirisomboon was appointed vice president, global development personal care at BASF on February 1, 2017.


Prior to this, Charoensirisomboon managed BASF’s Advanced Chemicals’ Innovation Campus Asia Pacific in Shanghai. She joined BASF in 2000 as a research fellow and has held various positions in marketing, research and development, and new business development.


Charoensirisomboon succeeds Karlheinz Hill, who retired end of December last year, having been with the company for more than 30 years.


Charoensirisomboon, 45, was born in Chon Buri, Thailand. She has a PhD from the Tokyo Institute of Technology, as well as a Master’s degree in engineering, and a Bachelor’s degree in industrial chemistry from the KMITL in Bangkok. Of the 17 years Charoensirisomboon has worked at BASF, eight were spent in Germany. [views] => 0 [published] => 1 [status] => 3 [priority] => 0 [publish_date] => 2017-02-02 08:59:00 [updated_at] => 2017-02-02 09:18:24 [last_updated_author] => 142074 [uploaded_by] => 0 [user_role_id] => 0 [custom_fields] => [] [custom_fields_old] => [splitcontent] => 1 [content_url] => [related_content_ids] => ["243056","237483","243327","240410","249286","239614","249294","238821","239347","240879","243047","240446","245355"] [is_show_company_name] => [created_at] => 2019-04-09 04:36:23 ) [3] => Content Object ( [className] => Content [contentLinks] => Array ( ) [belongsTo] => [contentIssue] => [id] => 239614 [pageNumber] => [offset] => [totalPages] => [last_query] => [last_sql] => [show_errors] => 1 [databaseServer] => Array ( [key] => master [host] => 172.24.16.232 [user] => rodpub_beta [pass] => MvQQzhse92k58yA [db] => rodpub_beta ) [tableName] => contents [content_type_id] => 2487 [resource_id] => 0 [author_id] => 0 [primary_issue_slug] => [author_name] => {"name":"","title":""} [magazine_id] => 9 [layout_id] => 0 [primary_image] => 142125 [primary_image_old] => [slider_image_id] => 142125 [banner_image] => 0 [title] => Ross Organic Wins BASF Colors & Effects Distributor of the Year Award [short_title] => This Azelis Americas company takes a first-ever commendation. [summary] => This Azelis Americas company takes a first-ever commendation. [slug] => ross-organic-wins-basf-colors-effects-distributor-of-the-year-award [body] => Ross Organic, an Azelis Americas company, was presented the first ever, 2016 BASF Colors & Effects Distributor of the Year Award  during the BASF Annual Business Review meeting in Southfield, Michigan earlier in February.

Winning the award was especially meaningful to the team at Ross Organic as they took over the sales & distribution of the Colors & Effects product line only two years ago. The product line has grown exponentially in that short time frame.

VP of Sales & Strategy for Ross Organic Jesse Kreider remarked, “To see this kind of market response has been phenomenal. Receiving the award is an honor and an important validation of how effective our sales and service team can be with new products.” [views] => 0 [published] => 1 [status] => 3 [priority] => 0 [publish_date] => 2017-02-14 09:05:00 [updated_at] => 2017-02-14 09:09:43 [last_updated_author] => 142084 [uploaded_by] => 142084 [user_role_id] => 0 [custom_fields] => [] [custom_fields_old] => [splitcontent] => 1 [content_url] => [related_content_ids] => ["237580","242396","238714","240193","245470","237483","243327","238817","240410","249286","245161","245177","246230","243118","216394","245232"] [is_show_company_name] => [created_at] => 2019-04-09 04:36:23 ) [4] => Content Object ( [className] => Content [contentLinks] => Array ( ) [belongsTo] => [contentIssue] => [id] => 240410 [pageNumber] => [offset] => [totalPages] => [last_query] => [last_sql] => [show_errors] => 1 [databaseServer] => Array ( [key] => master [host] => 172.24.16.232 [user] => rodpub_beta [pass] => MvQQzhse92k58yA [db] => rodpub_beta ) [tableName] => contents [content_type_id] => 2486 [resource_id] => 0 [author_id] => 0 [primary_issue_slug] => 2017-03-01 [author_name] => {"name":"Tom Branna","title":"Editorial Director"} [magazine_id] => 9 [layout_id] => 0 [primary_image] => 142736 [primary_image_old] => [slider_image_id] => 142736 [banner_image] => 0 [title] => Supply-Side Innovations [short_title] => [summary] => Raw material suppliers roll up their sleeves and roll out their new products for the global cleaning industry. [slug] => supply-side-innovations [body] => Suppliers are often out of the spotlight during the American Cleaning Institute’s Industry Convention, hunkered down in the depths of the Marriott Grand Lakes hotel, promoting their new ingredients to many of the leading cleaning product companies. But suppliers aren’t always stuck behind the scenes. One of the highlights of the Convention is Henkel’s innovation awards ceremony. In the laundry category, BASF took top honors for both its innovation and sustainability efforts. The company worked with Henkel for five years to develop a phosphate-free automatic dishwash detergent. The technology can be found in Henkel’s Somat brand.


Innospec
won in the beauty innovation category for its sulfate-free shampoo formula that produces more foam than traditional formulas. Henkel has utilized the technology in its professional formulas and will roll it out at retail this year.


In the beauty sustainability category, Summit Reheis was recognized for its aluminum salts for antiperspirants in powder form. The technology reduces dust levels for employees, uses 40% less material and reduces white residue for the consumer.


Not every company can win an award, but that doesn’t mean there weren’t a lot of winning ideas from suppliers during ACI Week. Evonik made a big splash in the home care space with the acquisition of Air Products’ Performance Materials Division, which was completed on Jan. 3, 2017. Company executives were quick to point out that product lines complement Evonik’s existing business with little overlap. But the Air Products purchase isn’t just about synergies, say company executives.


“Synergies are not the story; it is about the possibilities that come with an enhanced portfolio,” said Deborah Anderson, global manager, functional additives.


That portfolio already includes Rewoferm SL sophorolipids. These biosurfactants provide cost-effective cleaning power for liquid detergents, hard surface cleaners and dishwashing liquids. Coupled with existing oleochemical offerings, Evonik offers a broader product range.


“It is like building with Legos,” said Xiaolan Wang, senior VP and GM, household care. “Each piece works well with the other pieces.”


And Evonik continues to add pieces. More recently, it purchased the silica business of JM Huber, which is expected to be completed in the second half of the year.


Good Times at Lonza

According to Jeff Rogers, VP-head of global business unit, Lonza Consumer Care, 2016 was a great year for Lonza as a corporation and as a business unit.


“We have continued to expand our business reach particularly in hygiene and disinfection areas on a global scale,” he explained. “We have been successful in working with many organizations to design and implement solutions in our disinfection activities.”


At the same time, Lonza has broadened its actions in working with a wide variety of home care application areas to aid in greater safety and efficacy. The new year is rounding into form, too.


“(It) is going to be another year of opportunity; the business sees potential to further expand activity in Europe and work more closely with our key international partners,” concluded Rogers.


During ACI week, a Lonza reception included a presentation by Eliot Harrison, partner and owner, Lewis & Harrison LLC. He offered his thoughts and outlook for antimicrobial hand soaps and sanitizers under the FDA’s OTC Drug Monograph process, which he described as “a convoluted, long-winding story,” and one that dates back to 1994. In September, FDA issued a Final Rule banning the use of 19 ingredients, including triclosan and triclocarban, in products intended for use with water, and are rinsed off after use.  This rule does not affect consumer hand “sanitizers” or wipes, or antibacterial products used in health care settings.


Effective, Sustainable & Responsive

BASF executives note that sustainability has played a major role in the company’s rollouts. For example, The Trilon M family of biodegradable chelating agents is a higher performance alternative for automatic dishwashing detergents.


“We can support the growth of Trilon M with production facilities in the US and Europe,” noted Hans Reiners, president, Care Chemicals. “Trilon M is a success story that started by listening to customers and creating solutions to meet their needs. We continue to innovate to make it even better for formulators.”


The Trilon lineup has expanded to include Trilon M Max and Trilon Ultimate, a 2-in-1 solution for improved stability and extra glass protection.


To further meet the needs of detergent formulators, BASF recently expanded its enzyme offerings with the launch of Lavergy. A new protease, Lavergy Pro 104 L, is said to impart superior cleaning power to liquid laundry detergents, especially at low washing temperatures between 20° and 30°C. According to BASF, Lavergy Pro 104 L has been proven in independent tests by the Hohenstein Institute to enable superior removal of specific stains such as egg, blood and milk types.


When Lavergy Pro 104 L is combined with BASF’s Sokalan HP 20 polymer, there is superior efficacy, differentiating performance and broad formulation compatibility,” according to company executives.


“In order to get good performance in today’s unit dose form requires more than one ingredient,” explained Scott Thomson, senior vice president, BASF. “We have many ingredients to choose from to create the best solution for our customers.”


Despite its size and large product offerings, BASF remains nimble, insisted Reiners.


“It’s all about agility,” he explained. “We have the resources to support different launches on a country-by-country basis, yet we have built relationships to fully understand our customers’ needs.”


AkzoNobel has a new chelating agent of its own. Dissolvine M-40 features a readily biodegradable active ingredient, known as MGDA, which is more sustainable than some current alternatives, according to the company. It will enable the detergent industry to meet stringent rules requiring the removal of phosphate builders in their formulations, without compromising on performance.


“Consumers want to do more with less,” explained Loan Mansy, general manager, surface chemistry, North America. “And retailers are challenging formulators to develop biodegradable, environmentally friendly solutions.”


According to AkzoNobel, Dissolvine M-40 is an ideal replacement for ingredients under regulatory pressure and it outperforms other widely-used builders, such as citrates. Thom Stephens, global sales and marketing director, industrial chelates, called readily biodegradable Dissolvine M-40 a next generation chelate. A 40-weight percent solution of Methylglycine N,N-diacetic acid trisodium salt (MGDA), Dissolvine M-40 is a strong chelate for hard water and transition metal ions. Using MGDA as an ingredient in cleaning formulations improves the descaling and cleaning capabilities. This includes whiteness and color care benefits in laundry and stain removal abilities in ADWs. Since MGDA is also a strong chelating agent for heavy metal ions, such as iron and copper, it enhances product stability and prevents negative effects of transition metals.


AkzoNobel offers a wide range of hybrid polymers. Its newest, Alcoguard H 5941 is an anaerobic and readily biodegradable polymer made from polysaccharides. In ADW formulations, Alcoguard H5941 and Alcogard H5240, provide the same functions as synthetic polycarboxylates in ADW formulations, according to the company.


Cleaning is not high on consumers’ lists of favorite activities; industry suppliers understand that and are creating solutions to make even the most difficult tasks easier than ever. [views] => 0 [published] => 1 [status] => 3 [priority] => 0 [publish_date] => 2017-03-01 15:44:00 [updated_at] => 2017-02-28 15:21:32 [last_updated_author] => 142074 [uploaded_by] => 142074 [user_role_id] => 0 [custom_fields] => [] [custom_fields_old] => [splitcontent] => 1 [content_url] => [related_content_ids] => ["246731","246110","235486","236845","245063","243539","245239","238808","249177","237483","243660","243308","239198","249181","240323","240442","238207","243301","247391"] [is_show_company_name] => [created_at] => 2019-04-09 04:36:23 ) ) [relatedContent] => Array ( [0] => Content Object ( [className] => Content [contentLinks] => Array ( ) [belongsTo] => [contentIssue] => [id] => 207428 [pageNumber] => [offset] => [totalPages] => [last_query] => [last_sql] => [show_errors] => 1 [databaseServer] => Array ( [key] => master [host] => 172.24.16.232 [user] => rodpub_beta [pass] => MvQQzhse92k58yA [db] => rodpub_beta ) [tableName] => contents [content_type_id] => 2487 [resource_id] => 0 [author_id] => 0 [primary_issue_slug] => 2016-01-01 [author_name] => {"name":"","title":""} [magazine_id] => 9 [layout_id] => 0 [primary_image] => 0 [primary_image_old] => 0 [slider_image_id] => [banner_image] => 0 [title] => Evonik names NAFTA sales manager [short_title] => [summary] => [slug] => evonik-names-nafta-sales-manager [body] => Evonik: appointed Carlos Schnapp as NAFTA sales manager for its household care business line. He reports to Steven Snead-Smith, business director household care North America. In his new capacity, Schnapp is responsible for sales in fabric care, home care and industrial applications across Mexico, Canada and the US. He began his career at BASF in 1999 and held a number of technical and commercial assignments in several industries and countries such as Brazil, Switzerland and Australia. Schnapp joined Evonik Australia in 2010 as business manager, Asia Pacific for Creasorb, and in 2013, he transferred to marketing and sales excellence in North America where he was responsible for the commercial excellence activities as well as several projects in other clusters. Schnapp has degrees in science and chemical engineering, an MBA from Fundação Getúlio Vargas (Brazil), and is currently working on a doctorate in business administration on a part-time basis.  [views] => 0 [published] => 1 [status] => 3 [priority] => 55 [publish_date] => 2016-01-04 00:00:00 [updated_at] => 2016-05-24 15:19:19 [last_updated_author] => 142074 [uploaded_by] => 0 [user_role_id] => 0 [custom_fields] => [] [custom_fields_old] => [splitcontent] => 1 [content_url] => [related_content_ids] => ["245902","245360","243327","243308","242985","242933","240410","239614","238817","237483","218023","211145","206505"] [is_show_company_name] => [created_at] => 2019-04-09 04:36:23 ) [1] => Content Object ( [className] => Content [contentLinks] => Array ( ) [belongsTo] => [contentIssue] => [id] => 211145 [pageNumber] => [offset] => [totalPages] => [last_query] => [last_sql] => [show_errors] => 1 [databaseServer] => Array ( [key] => master [host] => 172.24.16.232 [user] => rodpub_beta [pass] => MvQQzhse92k58yA [db] => rodpub_beta ) [tableName] => contents [content_type_id] => 2486 [resource_id] => 0 [author_id] => 0 [primary_issue_slug] => 2016-02-26 [author_name] => {"name":"Tom Branna ","title":" Editorial Director"} [magazine_id] => 9 [layout_id] => 0 [primary_image] => 118188 [primary_image_old] => 66403 [slider_image_id] => [banner_image] => 0 [title] => Supply-Side Solutions [short_title] => [summary] => Executives from leading detergent industry suppliers sat down with Happi during the recent annual meeting of the American Cleaning Institute to discuss the problems, products and answers that are transforming the cleaning space. [slug] => supply-side-solutions [body] => Dull dress shirts, grass stains, kitchen messes—there’s no doubt that the world can be a dirty place, just ask detergent manufacturers and their suppliers. The world can be a scary place, too, with political unrest, economic uncertainty and volatile raw material prices. But suppliers say that they have the products, tools and techniques to help their customers thrive. Leading suppliers to the household cleaning industry offered answers to some of the problems facing consumers and their customers in 2016 and beyond.

“We see opportunity in a volatile market,” explained Dirk Buengel, SVP-care chemicals, North America. “We have a broad portfolio of products that can help our customers make the right choice for their formulation needs.”

For example, BASF’s Sokalan HP 20 polymer for liquid detergents, disperses soil from clothes in low temperature wash liquid, a sustainability trend that is expanding around the world. Sokalan is also said to be ideal for unit dose formulations, a product form that makes doing laundry more convenient and even more sustainable, since there little chance to overdose with unit dose.

Consumers have certainly made their choice heard loud and clear. According to IRI, unit dose sales jumped nearly 20% in 2015, while liquid sales were flat and powder sales dropped 10% (see Happi’s January issue for a closer look at laundry care).

Similarly, as Europe phases out phosphates from ADW formulas, BASF offers Trilon M (MGDA), a phosphate-free chelating agent that is available in a variety of formats including liquids, granules and powder. BASF also recommends the Trilon M line as replacements for other, less environmentally complexing agents such as phosphonates, zeolites and silicates.

“Our customers can find a solution to their problem from within our broad portfolio,” explained Hans Reiners, president, Care Chemicals.

BASF customers can also find a large-scale consumer testing center in Tarrytown, NY, where BASF researchers conduct studies on human volunteers to evaluate product benefits as well as evaluate consumers’ sensory experience and perception of the products. Sensory experience has become a critical component of home cleaning chores. The BASF executives noted that sales of fragrance-boosting products have grown at a double-digit rate as consumers seek more enjoyable experiences, even when they’re doing laundry.

Sensorial attributes have been a focus at Dow Chemical, too.  Supracare 425 offers high shine and superior skin sensorials to hand dish cleaning products and the new Acusol Millennium suspension aid for laundry and hand dish detergent offers sensorial benefits, too, according to company executives. During ACI, Dow Chemical also promoted its Acusol Shine specialty dispersants for phosphate-free automatic dishwashing formulations. Acusol Shine products are said to increase soil removal, ease of use, and improve spotting and filming. Dow also markets Acusol anti-redeposition polymers for powder laundry detergents that reduce water dependence with a lower dosage level and higher efficiency.

Evonik introduced two multi-unctional performance boosters for traditional fabric softeners under the Rewocare GSM 42 and Rewocare ASM 40 names. The former is available in Europe and the latter in North America. Both microemulsions increase the softening ability of a fabric conditioner by 15-20%. Both improve fragrance retention on fabrics, too.

“Rewocare ASM 40 provides a silky feel when incorporated into fabric softener formulas,” said Dana Nystrand, marketing manager, household care, Evonik. She noted that in multiple fragrance retention tests, the silicone-derivatives retained their scent 10 days after laundering, while retaining rewetting characteristics. 

Both Rewocare GSM 42 and Rewocare ASM 40 can improve a fabric softener’s sustainability profile. When added to a formula, treated clothing requires less energy in drying and lasts longer, too, according to Evonik.

During ACI, Evonik also promoted its recently-introduced Rewoferm SL 446, a sophorolipid biosurfactant that is readily biodegradable under both aerobic and anaerobic conditions and complies with European Ecolabel requirements.

“Rewoform SL 446 is very interesting to many of our customers,“ asserted Steven Snead-Smith, business director for household care in the NAFTA region. “They are intrigued by its environmental attributes and its biofermentation manufacturing process.”

The biosurfactant has a low toxicological profile and offers significant advantages in foaming, degreasing and water hardness tolerance over traditional surfactants, according to Evonik.

Rivertop Renewables recently unveiled a technology platform based on a proprietary, cost-effective oxidation process to deliver glucaric acid for multiple markets and applications. For the auto dish market, the company unveiled Riose detergent builder, which promises to deliver superior performance in automatic dishwashing products.

Riose delivers two times the calcium building capacity of generic citrates, and equivalent capacity to phosphate and synthetic builders, according to Rivertop. As a result, the material delivers greater consumer satisfaction, heightened brand differentiation and increased market share through superior end-product performance. Moreover, the bio-based material can reduce total formulation cost across premium, mid-tier and value-end products.

Finally, under its Quantum brand name, Ineos has rolled out new monoethanolamine (MEA) and triethanolamine (TEA) products that meet the recent rulings for these materials under REACH and Prop. 65. Using a unique distillation process at its facility in Plaquemine, LA, Ineos has developed the capability of reaching virtually non-detectable levels of DEA in its MEA and TEA Pure Grade materials. TEA Pure has applications in fabric softeners, shaving foam, ointments, non-aerosol hair spray, hand lotion and liquid hand soap, while MEA Pure has applications in detergents, hard surface cleaners and personal cleansers, according to the company.

Around the World
Global markets pose different challenges that vary by region. Industry executives observed that North American demand remains consistent, but retailers such as Walmart and Target play a huge role in defining what is sustainable and what is not, a trend that was unheard of years ago. In Latin America, Brazil’s economic slowdown has impacted the region, but demand for more sophisticated cleaning solutions are here to stay, insisted the suppliers who spoke to Happi.

“We are seeing a change in format everywhere; consumers are moving from bars to powders in emerging markets, powders to liquids in countries such as China, and liquids to monodose in established markets,” explained Alam of Dow. “Each change has a challenge.”

Evonik’s Snead-Smith had a positive view of the economic trends that could impact the global household cleaning market.
“There’s nothing of great concern in China, Europe is reasonably stable and North America is doing okay and growing,” he told Happi.

Evonik has invested in emerging markets with new facilities in Brazil that came online in 2015 and one in Shanghai (2013).

With a range of new raw materials that should be of interest to formulators of detergent, fabric softener and household cleaning products, suppliers insist that they are well-prepared for whatever 2016 throws at them.

“The global market has opportunities,” concluded Reiners. “Yes, it’s a volatile market, but we are able to react to it.” [views] => 0 [published] => 1 [status] => 3 [priority] => 0 [publish_date] => 2016-03-01 00:00:00 [updated_at] => 2016-02-26 10:39:59 [last_updated_author] => 142097 [uploaded_by] => 142074 [user_role_id] => 0 [custom_fields] => [] [custom_fields_old] => [splitcontent] => 1 [content_url] => [related_content_ids] => ["243660","243328","243327","243308","240410","240323","239614","238817","237483","234510","231858","218770","211699","209868","209657"] [is_show_company_name] => [created_at] => 2019-04-09 04:36:23 ) [2] => Content Object ( [className] => Content [contentLinks] => Array ( ) [belongsTo] => [contentIssue] => [id] => 238817 [pageNumber] => [offset] => [totalPages] => [last_query] => [last_sql] => [show_errors] => 1 [databaseServer] => Array ( [key] => master [host] => 172.24.16.232 [user] => rodpub_beta [pass] => MvQQzhse92k58yA [db] => rodpub_beta ) [tableName] => contents [content_type_id] => 2487 [resource_id] => 0 [author_id] => 0 [primary_issue_slug] => [author_name] => {"name":"","title":""} [magazine_id] => 9 [layout_id] => 0 [primary_image] => 141725 [primary_image_old] => [slider_image_id] => [banner_image] => 0 [title] => BASF Names VP Global Development Personal Care [short_title] => Piyada Charoensirisomboon has been with BASF for 17 years [summary] => Piyada Charoensirisomboon has been with BASF for 17 years [slug] => basf-names-vp-global-development-personal-care [body] => Piyada Charoensirisomboon was appointed vice president, global development personal care at BASF on February 1, 2017.


Prior to this, Charoensirisomboon managed BASF’s Advanced Chemicals’ Innovation Campus Asia Pacific in Shanghai. She joined BASF in 2000 as a research fellow and has held various positions in marketing, research and development, and new business development.


Charoensirisomboon succeeds Karlheinz Hill, who retired end of December last year, having been with the company for more than 30 years.


Charoensirisomboon, 45, was born in Chon Buri, Thailand. She has a PhD from the Tokyo Institute of Technology, as well as a Master’s degree in engineering, and a Bachelor’s degree in industrial chemistry from the KMITL in Bangkok. Of the 17 years Charoensirisomboon has worked at BASF, eight were spent in Germany. [views] => 0 [published] => 1 [status] => 3 [priority] => 0 [publish_date] => 2017-02-02 08:59:00 [updated_at] => 2017-02-02 09:18:24 [last_updated_author] => 142074 [uploaded_by] => 0 [user_role_id] => 0 [custom_fields] => [] [custom_fields_old] => [splitcontent] => 1 [content_url] => [related_content_ids] => ["243056","237483","243327","240410","249286","239614","249294","238821","239347","240879","243047","240446","245355"] [is_show_company_name] => [created_at] => 2019-04-09 04:36:23 ) [3] => Content Object ( [className] => Content [contentLinks] => Array ( ) [belongsTo] => [contentIssue] => [id] => 239614 [pageNumber] => [offset] => [totalPages] => [last_query] => [last_sql] => [show_errors] => 1 [databaseServer] => Array ( [key] => master [host] => 172.24.16.232 [user] => rodpub_beta [pass] => MvQQzhse92k58yA [db] => rodpub_beta ) [tableName] => contents [content_type_id] => 2487 [resource_id] => 0 [author_id] => 0 [primary_issue_slug] => [author_name] => {"name":"","title":""} [magazine_id] => 9 [layout_id] => 0 [primary_image] => 142125 [primary_image_old] => [slider_image_id] => 142125 [banner_image] => 0 [title] => Ross Organic Wins BASF Colors & Effects Distributor of the Year Award [short_title] => This Azelis Americas company takes a first-ever commendation. [summary] => This Azelis Americas company takes a first-ever commendation. [slug] => ross-organic-wins-basf-colors-effects-distributor-of-the-year-award [body] => Ross Organic, an Azelis Americas company, was presented the first ever, 2016 BASF Colors & Effects Distributor of the Year Award  during the BASF Annual Business Review meeting in Southfield, Michigan earlier in February.

Winning the award was especially meaningful to the team at Ross Organic as they took over the sales & distribution of the Colors & Effects product line only two years ago. The product line has grown exponentially in that short time frame.

VP of Sales & Strategy for Ross Organic Jesse Kreider remarked, “To see this kind of market response has been phenomenal. Receiving the award is an honor and an important validation of how effective our sales and service team can be with new products.” [views] => 0 [published] => 1 [status] => 3 [priority] => 0 [publish_date] => 2017-02-14 09:05:00 [updated_at] => 2017-02-14 09:09:43 [last_updated_author] => 142084 [uploaded_by] => 142084 [user_role_id] => 0 [custom_fields] => [] [custom_fields_old] => [splitcontent] => 1 [content_url] => [related_content_ids] => ["237580","242396","238714","240193","245470","237483","243327","238817","240410","249286","245161","245177","246230","243118","216394","245232"] [is_show_company_name] => [created_at] => 2019-04-09 04:36:23 ) [4] => Content Object ( [className] => Content [contentLinks] => Array ( ) [belongsTo] => [contentIssue] => [id] => 240410 [pageNumber] => [offset] => [totalPages] => [last_query] => [last_sql] => [show_errors] => 1 [databaseServer] => Array ( [key] => master [host] => 172.24.16.232 [user] => rodpub_beta [pass] => MvQQzhse92k58yA [db] => rodpub_beta ) [tableName] => contents [content_type_id] => 2486 [resource_id] => 0 [author_id] => 0 [primary_issue_slug] => 2017-03-01 [author_name] => {"name":"Tom Branna","title":"Editorial Director"} [magazine_id] => 9 [layout_id] => 0 [primary_image] => 142736 [primary_image_old] => [slider_image_id] => 142736 [banner_image] => 0 [title] => Supply-Side Innovations [short_title] => [summary] => Raw material suppliers roll up their sleeves and roll out their new products for the global cleaning industry. [slug] => supply-side-innovations [body] => Suppliers are often out of the spotlight during the American Cleaning Institute’s Industry Convention, hunkered down in the depths of the Marriott Grand Lakes hotel, promoting their new ingredients to many of the leading cleaning product companies. But suppliers aren’t always stuck behind the scenes. One of the highlights of the Convention is Henkel’s innovation awards ceremony. In the laundry category, BASF took top honors for both its innovation and sustainability efforts. The company worked with Henkel for five years to develop a phosphate-free automatic dishwash detergent. The technology can be found in Henkel’s Somat brand.


Innospec
won in the beauty innovation category for its sulfate-free shampoo formula that produces more foam than traditional formulas. Henkel has utilized the technology in its professional formulas and will roll it out at retail this year.


In the beauty sustainability category, Summit Reheis was recognized for its aluminum salts for antiperspirants in powder form. The technology reduces dust levels for employees, uses 40% less material and reduces white residue for the consumer.


Not every company can win an award, but that doesn’t mean there weren’t a lot of winning ideas from suppliers during ACI Week. Evonik made a big splash in the home care space with the acquisition of Air Products’ Performance Materials Division, which was completed on Jan. 3, 2017. Company executives were quick to point out that product lines complement Evonik’s existing business with little overlap. But the Air Products purchase isn’t just about synergies, say company executives.


“Synergies are not the story; it is about the possibilities that come with an enhanced portfolio,” said Deborah Anderson, global manager, functional additives.


That portfolio already includes Rewoferm SL sophorolipids. These biosurfactants provide cost-effective cleaning power for liquid detergents, hard surface cleaners and dishwashing liquids. Coupled with existing oleochemical offerings, Evonik offers a broader product range.


“It is like building with Legos,” said Xiaolan Wang, senior VP and GM, household care. “Each piece works well with the other pieces.”


And Evonik continues to add pieces. More recently, it purchased the silica business of JM Huber, which is expected to be completed in the second half of the year.


Good Times at Lonza

According to Jeff Rogers, VP-head of global business unit, Lonza Consumer Care, 2016 was a great year for Lonza as a corporation and as a business unit.


“We have continued to expand our business reach particularly in hygiene and disinfection areas on a global scale,” he explained. “We have been successful in working with many organizations to design and implement solutions in our disinfection activities.”


At the same time, Lonza has broadened its actions in working with a wide variety of home care application areas to aid in greater safety and efficacy. The new year is rounding into form, too.


“(It) is going to be another year of opportunity; the business sees potential to further expand activity in Europe and work more closely with our key international partners,” concluded Rogers.


During ACI week, a Lonza reception included a presentation by Eliot Harrison, partner and owner, Lewis & Harrison LLC. He offered his thoughts and outlook for antimicrobial hand soaps and sanitizers under the FDA’s OTC Drug Monograph process, which he described as “a convoluted, long-winding story,” and one that dates back to 1994. In September, FDA issued a Final Rule banning the use of 19 ingredients, including triclosan and triclocarban, in products intended for use with water, and are rinsed off after use.  This rule does not affect consumer hand “sanitizers” or wipes, or antibacterial products used in health care settings.


Effective, Sustainable & Responsive

BASF executives note that sustainability has played a major role in the company’s rollouts. For example, The Trilon M family of biodegradable chelating agents is a higher performance alternative for automatic dishwashing detergents.


“We can support the growth of Trilon M with production facilities in the US and Europe,” noted Hans Reiners, president, Care Chemicals. “Trilon M is a success story that started by listening to customers and creating solutions to meet their needs. We continue to innovate to make it even better for formulators.”


The Trilon lineup has expanded to include Trilon M Max and Trilon Ultimate, a 2-in-1 solution for improved stability and extra glass protection.


To further meet the needs of detergent formulators, BASF recently expanded its enzyme offerings with the launch of Lavergy. A new protease, Lavergy Pro 104 L, is said to impart superior cleaning power to liquid laundry detergents, especially at low washing temperatures between 20° and 30°C. According to BASF, Lavergy Pro 104 L has been proven in independent tests by the Hohenstein Institute to enable superior removal of specific stains such as egg, blood and milk types.


When Lavergy Pro 104 L is combined with BASF’s Sokalan HP 20 polymer, there is superior efficacy, differentiating performance and broad formulation compatibility,” according to company executives.


“In order to get good performance in today’s unit dose form requires more than one ingredient,” explained Scott Thomson, senior vice president, BASF. “We have many ingredients to choose from to create the best solution for our customers.”


Despite its size and large product offerings, BASF remains nimble, insisted Reiners.


“It’s all about agility,” he explained. “We have the resources to support different launches on a country-by-country basis, yet we have built relationships to fully understand our customers’ needs.”


AkzoNobel has a new chelating agent of its own. Dissolvine M-40 features a readily biodegradable active ingredient, known as MGDA, which is more sustainable than some current alternatives, according to the company. It will enable the detergent industry to meet stringent rules requiring the removal of phosphate builders in their formulations, without compromising on performance.


“Consumers want to do more with less,” explained Loan Mansy, general manager, surface chemistry, North America. “And retailers are challenging formulators to develop biodegradable, environmentally friendly solutions.”


According to AkzoNobel, Dissolvine M-40 is an ideal replacement for ingredients under regulatory pressure and it outperforms other widely-used builders, such as citrates. Thom Stephens, global sales and marketing director, industrial chelates, called readily biodegradable Dissolvine M-40 a next generation chelate. A 40-weight percent solution of Methylglycine N,N-diacetic acid trisodium salt (MGDA), Dissolvine M-40 is a strong chelate for hard water and transition metal ions. Using MGDA as an ingredient in cleaning formulations improves the descaling and cleaning capabilities. This includes whiteness and color care benefits in laundry and stain removal abilities in ADWs. Since MGDA is also a strong chelating agent for heavy metal ions, such as iron and copper, it enhances product stability and prevents negative effects of transition metals.


AkzoNobel offers a wide range of hybrid polymers. Its newest, Alcoguard H 5941 is an anaerobic and readily biodegradable polymer made from polysaccharides. In ADW formulations, Alcoguard H5941 and Alcogard H5240, provide the same functions as synthetic polycarboxylates in ADW formulations, according to the company.


Cleaning is not high on consumers’ lists of favorite activities; industry suppliers understand that and are creating solutions to make even the most difficult tasks easier than ever. 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