12.29.15
Nail brand Formula X is rolling out #ColorCurators, billed as a first-of-its-kind collaboration where 10 “polished powerhouses in beauty, fashion, and wellness” will join the brand to express their signature style through limited-edition nail colors. Each month, one curator will reveal three new shades.
The first up is the Song of Style Edition, featuring fashion “it girl” Aimee Song. This range of new neutrals includes a pastel pink that complements all skin tones, mint green and nude.
Additional partners are beauty vlogger Patrick Starrr (February) and lifestyle blogger Emily Schuman of CupcakesandCashmere.com (March).
Each collection is a one-month exclusive, available at Sephora and Sephora inside J.C. Penney stores and online.
Formula X is part of the Kendo “beauty incubator,” which also incudes Marc Jacobs Beauty, Kat VonD and Ole Henriksen.
The first up is the Song of Style Edition, featuring fashion “it girl” Aimee Song. This range of new neutrals includes a pastel pink that complements all skin tones, mint green and nude.
Additional partners are beauty vlogger Patrick Starrr (February) and lifestyle blogger Emily Schuman of CupcakesandCashmere.com (March).
Each collection is a one-month exclusive, available at Sephora and Sephora inside J.C. Penney stores and online.
Formula X is part of the Kendo “beauty incubator,” which also incudes Marc Jacobs Beauty, Kat VonD and Ole Henriksen.