The first-ever nail art contest hosted on YouTube and essie.com featuring an exclusive series of nail art challenges to discover the next great nail artist in The Essies
. Kicking off on Jan. 6, 2016 essie fans and upcoming nail art superstars will have the opportunity to join the four-phase contest for a chance to win the grand prize – a $20,000 partnership with essie, a spot at New York Fashion Week with Celebrity Manicurist, Michelle Saunders, and much more! The final two winners will be determined through a combination of online fan votes and essie’s panel of experts.
The brand is also celebrating its 35th anniversary
, as previously reported in Happi.