The service works, which works via an app on Andriod and iPhone, is running in the Lincoln Park area of Chicago. The P&G brand will pickup, wash-and-fold regular laundry, and bring it back, for $1.59 pound.
According to reports, P&G tested a similar offering—without the app—back in 2000 in Atlanta.
The brand's other service, Tide Dry Cleaners, has been up and running since 2008. There are approximately 30 of these franchise units operating across the country.