"With a German heritage, BeYu brings European luxury to the American consumer at an affordable price," said Christian Dean, CEO of BAM Brands USA. "Our passion for our cosmetics shines through in the quality and feel of the makeup in luxury packaging."
The brand was founded in Germany in 1999. Hero products include brow powders, fillers and definers, along with mascaras and color-stay lipsticks. The collection also has a variety of foundations, concealers, powders blushes and bronzers. BeYu’s suggested retail prices range from $9-$27.