According to recent research from Mintel, men's personal care in the US is anticipated to reach $4.7 billion in sales by 2020.
"The introduction of Cetaphil Men further amplifies the Cetaphil Brand's mission to provide the most effective and comprehensive skin care products to the consumer. After the successful launch of Cetaphil Baby in 2015, Cetaphil Men is a great addition to our skin care family," said Miles Harrison, president and general manager at Galderma for North America. "Cetaphil has been a trusted brand by consumers and dermatologists for over 65 years, and with the growth of the industry and the growing male consumer demographic, creating a line curated for their needs was the next phase in offering targeted skin care to our current fan base and to new consumers."
The line includes daily face wash, face wash cloths, a lotion with SPF 15, two bar soaps and a healing lotion that contains “ERC5” moisture lock technology.
The Cetaphil Men line is now available online and at select retailers nationwide including Target, Publix, Ahold, HEB, Giant Eagle, Weis, Amazon.com, Drugstore.com and Soap.com and will be available at Walgreens beginning spring 2016.