03.01.16
CoverGirl has launched BeautyU - a high-tech makeup app that intimately gets to know a woman’s beauty needs and makes her mass shopping experience more creatively personalized than ever, according to the company. It is designed with superior face scan technology and identifies and reads individual facial features at a high-speed rate to define and match skin tone and characteristics. This technology is paired with a series of diagnostic questions so that, unlike some competitors, the app can deliver product recommendations and looks customized specifically for that shopper in the aisle.
Beyond that, the app’s magic mirror technology creates an augmented reality for you to virtually try on products and looks. The face-tracking capability closely follows your movements to give realistic results, said the company. The app was also designed in partnership with students from Girls Who Code.
Beyond that, the app’s magic mirror technology creates an augmented reality for you to virtually try on products and looks. The face-tracking capability closely follows your movements to give realistic results, said the company. The app was also designed in partnership with students from Girls Who Code.