03.01.16
Galderma has created a trio of new direct-to-consumer creative campaigns designed to support aesthetic brands Dysport and Restylane Silk.
"At the heart of these campaigns is the insight that women want subtle, natural-looking results from aesthetic treatments that allow them to stay authentic and true to themselves," said Alisa Lask, vice president, US marketing, Galderma aesthetic and corrective. "Galderma is helping educate consumers by showing that real, relatable women embrace the benefits of our injectable brands, confidently and without apology."
The campaigns, which feature unretouched photography, will be supported by significant print, digital and co-op advertising investments, according to the company, which sells topical mass market skin care brand Cetaphil.
"At the heart of these campaigns is the insight that women want subtle, natural-looking results from aesthetic treatments that allow them to stay authentic and true to themselves," said Alisa Lask, vice president, US marketing, Galderma aesthetic and corrective. "Galderma is helping educate consumers by showing that real, relatable women embrace the benefits of our injectable brands, confidently and without apology."
The campaigns, which feature unretouched photography, will be supported by significant print, digital and co-op advertising investments, according to the company, which sells topical mass market skin care brand Cetaphil.