The latest creation at independent NYC-based perfumer Bond No. 9
is touted as the world’s first "shopping" scent: Madison Avenue, named after New York’s most celebrated street of boutiques. In the Fresh Chypre fragrance family, notes include apple, bergamot essence, black currant, rose essence, jasmine, magnolia essence, patchouli essence, ambroxa and praline.
Madison Avenue will be sold at Bond No. 9 New York boutiques, Saks Fifth Avenue
nationwide, select Nordstrom
stores, Harrods UK
for $200/50ml or $300/100ml.
The brand introduced a trio of scents
in late 2015.