03.17.16
Raquel Rozas, a former Procter & Gamble executive who had senior marketing roles and oversaw the launch of Tide Pods and was most recently associate brand director for front-end innovation for P&G's global fabric care business has taken on a new role at car insurance firm Metromile.
"Raquel has taken age-old brands like Tide and reinvented them with the launch of products like Tide PODS, delivering top-line growth on a multi-billion dollar business," said James Moorhead, CMO at Metromile, which has a pay-per-mile car model. "This experience will prove valuable as we look to the future at Metromile- challenging the stagnant car insurance industry and delivering significant savings and benefits to our customers."
"Metromile is shaking up the car insurance industry and offers incredible value to consumers in both savings and technology," said Raquel Rozas, head of brand at Metromile.
"Raquel has taken age-old brands like Tide and reinvented them with the launch of products like Tide PODS, delivering top-line growth on a multi-billion dollar business," said James Moorhead, CMO at Metromile, which has a pay-per-mile car model. "This experience will prove valuable as we look to the future at Metromile- challenging the stagnant car insurance industry and delivering significant savings and benefits to our customers."
"Metromile is shaking up the car insurance industry and offers incredible value to consumers in both savings and technology," said Raquel Rozas, head of brand at Metromile.