03.29.16
NFI Consumer Products is rolling out new Blue-Emu Lidocare, billed as the the first lidocaine patch available over the counter and the only lidocaine patch that is water-free.
With national distribution at CVS and Walgreens in April/May and other retailers later in the year, Lidocare offers up to 8 hours of pain relief and nas the maximum available lidocaine (4%) available without a prescription.
"After the triple digit growth Blue-Emu has experienced, we are truly excited about continuing to provide pain relief to all of our NFI consumers through this launch," said Susan Gregory, CEO of NFI, which acquired the Blue Emu brand in 2014.
"Blue-Emu had an exceptional consumer base when we acquired the brand; it just needed a group to add fuel to the fire to raise consumer awareness. With this new launch, our company will now have over six products at national retailers to provide our consumers with relief,” noted EVP sales and marketing Benjamin Blessing.
Bristol, TN-based NFI formed a partnership with Prosolus, Inc. to bring a one of a kind product to the OTC market.
You can read more about the latest news in the OTC market here.
With national distribution at CVS and Walgreens in April/May and other retailers later in the year, Lidocare offers up to 8 hours of pain relief and nas the maximum available lidocaine (4%) available without a prescription.
"After the triple digit growth Blue-Emu has experienced, we are truly excited about continuing to provide pain relief to all of our NFI consumers through this launch," said Susan Gregory, CEO of NFI, which acquired the Blue Emu brand in 2014.
"Blue-Emu had an exceptional consumer base when we acquired the brand; it just needed a group to add fuel to the fire to raise consumer awareness. With this new launch, our company will now have over six products at national retailers to provide our consumers with relief,” noted EVP sales and marketing Benjamin Blessing.
Bristol, TN-based NFI formed a partnership with Prosolus, Inc. to bring a one of a kind product to the OTC market.
You can read more about the latest news in the OTC market here.
