The Kiehl's LifeRide for The Mammovan, a two-day, multi-stop ride around the Washington, DC metro area, wrapped up yesterday after making stops at Kiehl's stores and select department stores with Dr. Rachel Brem, professor and vice-chair and director, Breast Imaging and Interventional Center, Department of Radiology at George Washington University.
"For Kiehl's, our LifeRide project has been a way of making noise – with the motorcycles, with the press, with our customers – about a cause that we passionately believe in and support,"said Chris Salgardo, president, Kiehl's USA. He continues, "Breast Cancer is something that, unfortunately, touches everyone, and ever since meeting Dr. Brem, and learning about The Mammovan's work in DC, I've been looking for a way for Kiehl's to help. Expanding our LifeRide project made perfect sense."
The Mammovan began in 1996 with the goal of making life-saving, early detection of breast cancer possible for all women throughout metropolitan Washington, regardless of their ability to pay. The mobile unit travels to corporate and community sites, offering one-stop screening performed in a comfortable, convenient environment.
Salgardo lead the group of riders, which included actor Gilles Marini and DC restaurateur Michael Lastoria of &pizza. At the stops, customers were able to purchase a special commemorative edition of Kiehl's Midnight Recovery Concentrate.