According to published reports, The Honest Co., founded actress Jessica Alba, is said to be mulling over a M&A deal as well as a public offering. A report posted by the Cincinnati Business Courier cited a WWD story in which anonymous sourced said P&G, Unilever, Colgate and even Johnson & Johnson could be among potential buyers.
The Honest Company’s sales have been rising steadily since it was founded in 2012. The firm, which now sells everything from diapers to personal care and beauty products to cleaners to vitamins, has had recent missteps related to its product formulations. For example, last month, two independent labs hired by the Wall Street Journal said thatHonest’s liquid laundry detergent contained sodium lauryl sulfate, SLS—a big “no-no” ingredient according to the company. The firm disputed the findings, as reported by Happi in March.
Class action lawsuits have also been filed about the company’s advertising.
Still, the firm continues to grow. The Honest Co’s sales are estimated to be between $150 million and $300 million, according to various sources.