"Sensible Organics is proud to be a member of the growing community of businesses committed to conscientious and sustainable growth," said Rob Robillard, CEO of Sensible Organics. "Receiving the B Corp Certification affirms Sensible Organics' core principles of transparency, honesty and authenticity. Our goal is for all consumers to have access to trustworthy natural and organic personal care products, and work towards the common goal of creating safer and healthier lifestyles for all."
To become a Certified B Corporation, B Lab, the nonprofit that certifies and supports B Corporations, conducted a rigorous evaluation of Sensible Organics and determined that the products met all performance standards to qualify for certification. Sensible Organics now joins the other Certified B Corporations, legally required to always consider the impact of their decisions on their employees, suppliers, community, consumers, and environment.
Sensible Organics was founded in 1996; the firm was the first beauty care company to receive the USDA’s National Organic Certification.