04.19.16
Rio 2016 is still month's away, but the world's biggest advertiser is getting its ducks in a row for the Summer Olympics. Procter & Gamble Co.’s first Summer Olympics will promote the new Gillette razor and will feature US Decathlete Ashton Eaton and two other Olympic gold medal contenders to be announced. The 30-second spot for Gillette's Fusion ProShield is called the “Perfect isn’t Pretty” campaign. It will be seen on television and online and suggests shaving your face shouldn’t have to be as tough as training like an elite athlete.