04.26.16
As more small businesses look toward global expansion, Merlot Skin Care, a natural grape seed-based skin care brand sold at outposts like Walgreens, prepares to release a host of new products at the China Beauty Expo next month.
The Expo will mark the debut of a new brand look, as well as travel size versions of Merlot's popular Moisturizer, Moonlight Radiance Night Cream and Hand Cream Plus Sanitizer. In celebration of Merlot Skin Care’s 15 year anniversary, new packaging has been created to emphasize the brand’s focus on fresh, powerful, good-for-you skin care.
“We’re very excited to debut these new concepts on an international stage, and expand Merlot’s global reach,” says Michele Beckley, vice president of operations for Merlot Skin Care. “This is a great opportunity to introduce beauty customers in China to our brand of high quality, American-made goods.”
Skin care represents the fastest growing segment of China’s cosmetic market, with special interest paid to anti-aging products. Merlot Skin Care’s emphasis on natural grape seed antioxidants to protect skin and fight against premature aging make the brand a natural fit for entrance into the Chinese market.
Additionally, the Merlot company will preview a new brand, MultiV6, created by Merlot Skin Care’s founder and CEO Wayne Beckley. The MultiV6 brand utilizes a combination of six vitamins plus resveratrol to deliver nutrients and intense hydration to the skin. The brand will include a Day Cream, Night Cream and specialized Serum. The MultiV6 line will be shown for the first time publicly at the China Beauty Expo, and should be available in the US in the coming months.
The Expo will mark the debut of a new brand look, as well as travel size versions of Merlot's popular Moisturizer, Moonlight Radiance Night Cream and Hand Cream Plus Sanitizer. In celebration of Merlot Skin Care’s 15 year anniversary, new packaging has been created to emphasize the brand’s focus on fresh, powerful, good-for-you skin care.
“We’re very excited to debut these new concepts on an international stage, and expand Merlot’s global reach,” says Michele Beckley, vice president of operations for Merlot Skin Care. “This is a great opportunity to introduce beauty customers in China to our brand of high quality, American-made goods.”
Skin care represents the fastest growing segment of China’s cosmetic market, with special interest paid to anti-aging products. Merlot Skin Care’s emphasis on natural grape seed antioxidants to protect skin and fight against premature aging make the brand a natural fit for entrance into the Chinese market.
Additionally, the Merlot company will preview a new brand, MultiV6, created by Merlot Skin Care’s founder and CEO Wayne Beckley. The MultiV6 brand utilizes a combination of six vitamins plus resveratrol to deliver nutrients and intense hydration to the skin. The brand will include a Day Cream, Night Cream and specialized Serum. The MultiV6 line will be shown for the first time publicly at the China Beauty Expo, and should be available in the US in the coming months.