Building on the novel formulations and themes previewed at the In-cosmetics trade show in Paris, Croda are establishing themselves as the ‘go to’ company for formulation expertise. The ‘Be Skinspired’ formulation campaign will center on the periodical unveiling of exciting, novel skin care formulations during the remainder of 2016 harnessing the global power of its wide and diverse product portfolio. The truly inspired skin care formulations will contain novel Croda ingredients, natural botanical ingredients from Crodarom and ingredients from Sederma’s range of skin care actives. Combining these essential building blocks is a winning formula for the creation of the perfect total formulation package.
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