The company has also created special packaging for its best selling 32oz. liquid soap products that demands “Fair Pay Today” and replaces the text on their iconic product labels with messaging in support of the fight to raise the wage.
Starting Sept.1, the specially labeled products will be distributed in thousands of stores throughout all 50 states to raise public awareness.
Currently, Washington, Maine, Colorado, Arizona and the District of Columbia are running ballot initiatives to establish a higher minimum wage with gradual implementation of wages, following in the footsteps of Oregon, California and New York which have recently raised their minimum wage through the passing of state legislation.
“When a person working 40 hours per week can’t cover the basic costs of living, there’s something deeply wrong with our economic system,” explained David Bronner, cosmic engagement officer of Dr. Bronner’s.