With a 65 percent biobased formula (showcased on-product with the USDA Certified Biobased label) Tide purclean delivers the same cleaning power, stain removal and color care found in Tide Original Liquid Laundry Detergent, with a light Honey Lavender fragrance for a subtle, clean scent, said the company
“We know we cannot positively impact the planet with a laundry detergent if people will not use it,” said Vice President North America Fabric Care Sundar Raman. “Many people have yet to embrace laundry detergents with biobased ingredients because they feel there is a trade-off when it comes to cleaning performance, so we designed our biobased formula to provide more of the environmental benefits people increasingly seek, without compromising the trusted cleaning power of Tide. This is our first step with biobased ingredients and while we know we have much to learn, we hope Tide purclean will set a new standard for eco-friendly detergents.”
Tide purclean is available in 50 and 75 oz. sizes at mass and grocery retailers as well as a 100 oz size in limited club store distribution with suggested pricing from $11.99-$19.99.
More info: http://tide.com/purclean