05.23.16
Is the industry getting rid of the maker of Rid? Phoenix Brands LLC, the closely held consumer-products company behind Ajax and Fab laundry detergents, not to mention Rid lice remover, filed for chapter 11 bankruptcy protection with plans to put its collection of household products on the auction block.
The news comes following several years of declining sales. Phoenix Brands has been bankrolled by Lincolnshire Management, Inc.
The news comes following several years of declining sales. Phoenix Brands has been bankrolled by Lincolnshire Management, Inc.