05.24.16
To kick off the official start to summer, Procter & Gamble has rolled out a partnership with indoor cycling boutique fitness brand Flywheel Sports to introduce its new odor defense solution, the Tide + Downy Odor Defense Collection. Today, Flywheel Sports locations across the country will offer complimentary classes sponsored by Tide and Downy, where riders will sweat it out while learning why a full laundry regimen like the Tide + Downy Odor Defense Collection can ensure their workout gear is truly clean.
Registration opened at Sunday, May 22 and is being booked on a first come, first serve basis.
“Fitness-minded consumers demand a lot from their athletic gear, so it’s important they know how to properly care for these garments,” said Kristen Stutz, brand manager, North America Tide Innovation at Procter & Gamble. “This is also true for the many consumers who have embraced the athleisure trend we’ve been seeing as of late. With the Tide + Downy Odor Defense Collection, they’re getting a full laundry regimen that works from the inside out to remove dirt and odors.”
Registration opened at Sunday, May 22 and is being booked on a first come, first serve basis.
“Fitness-minded consumers demand a lot from their athletic gear, so it’s important they know how to properly care for these garments,” said Kristen Stutz, brand manager, North America Tide Innovation at Procter & Gamble. “This is also true for the many consumers who have embraced the athleisure trend we’ve been seeing as of late. With the Tide + Downy Odor Defense Collection, they’re getting a full laundry regimen that works from the inside out to remove dirt and odors.”
