05.31.16
Shea XP active base emollient is a biofunctional, naturally-inspired petrolatum with shea functionality. Made with AAK’s shea technology, Shea XP is said to deliver a biofunctional concentration of shea triterpene esters within an aesthetically-pleasing, rheologically-stable crystalline matrix.
“In collaboration with AAK, we fulfilled a need in the market for a base emollient that provides both protection and bio functional skin health benefits that consumers demand in mass and masstige personal care products,” said Maureen Iannucci, Sonneborn product line manager for
petrolatum and vegetable emollients.
“Applying AAK’s highly functional shea technology with Sonneborn’s long trusted emollient expertise has created a new class of emollient meeting the ever increasing needs of consumers for naturally inspired high performance personal care.” said John O’Keefe, AAK director, personal
care, North America.
More info: www.sonneborn.com
“In collaboration with AAK, we fulfilled a need in the market for a base emollient that provides both protection and bio functional skin health benefits that consumers demand in mass and masstige personal care products,” said Maureen Iannucci, Sonneborn product line manager for
petrolatum and vegetable emollients.
“Applying AAK’s highly functional shea technology with Sonneborn’s long trusted emollient expertise has created a new class of emollient meeting the ever increasing needs of consumers for naturally inspired high performance personal care.” said John O’Keefe, AAK director, personal
care, North America.
More info: www.sonneborn.com
