Shiseido Americas Corporation has signed a definitive agreement with Alticor, Inc. to acquire its wholly-owned subsidiary Gurwitch Products, LLC. Under the terms of the accord, Shiseido Americas will acquire 100% of the membership interests in Gurwitch, including Laura Mercier and RéVive.
 
Gurwitch’s annual net sales were $175 million in the fiscal year ending 2015. The company was founed in 1995 by Janet Gurwitch and Gary Kusin.  Laura Mercier founded her brand in partnership with Janet Gurwitch in 1996. Alticor acquired Gurwitch in 2006.

According to Shiseido, Laura Mercier and RéVive are highly complementary to its portfolio of prestige makeup and skincare brands, and the combination is expected to provide Shiseido with significant growth opportunities, expanded customer reach and an even stronger foothold in the fast-growing prestige makeup market.
 
“We are thrilled to welcome Laura Mercier and RéVive to the Shiseido family,” said Marc Rey, president and CEO of Shiseido Americas.  “Both brands have unique viewpoints, fast-growing and loyal customer bases, and the same focus on innovation that defines all of Shiseido’s brands.
 
"Shiseido is the perfect home for Gurwitch and these beloved brands at this stage in their trajectory. As part of the Shiseido portfolio, Laura Mercier and RéVive will be able to build upon their impressive growth and successes while introducing their products and techniques to more customers around the world," said Candace Matthews, who oversees the Gurwitch Products business and is president of the Americas Region for Amway, an Alticor portfolio company. "Shiseido has the tools and expertise to help these brands continue to thrive, and shares Gurwitch's unwavering dedication to empowering customers and celebrating individual beauty. I am excited to see what's in store for these brands and their customers as part of the Shiseido organization."