06.03.16
Singer Smokey Robinson and Skinphonic LLC have teamed up to launch of two skincare brands—a men’s line called Get Ready Cause Here I Come and a women’s line called My Girl.
Robinson will be representing the men’s line and his wife, Frances Robinson, will be representing My Girl, the women’s line.
The launch follows approximately two and a half years of product development and clinical testing to prove the efficacy of the respective brands, according to Skinphonic.
Skinphonic’s staff includes Les Riley and Dr. Sergio Nacht, PhD.
Riley is a 30+ year veteran in skincare and the field of dermatology, including leadership of the prescription Retin-A sensation while president of the Ortho Dermatological Division for Johnson & Johnson and member of the board of directors. He was then president and member of the board of NeoStrata Company, president of Topical Technologies at Cardinal Health, and one of the first corporate executives to be granted membership in the American Academy of Dermatology.
Dr. Nacht is a skin biologist with more than 40 years of commercial experience in the field of dermatology. He is the co-author of more than 50 scientific publications, holds 15 US patents and was the director of the development team for multiple well known brand lines including; Clearasil, Olay and Pantene. Dr. Nacht’s technologies and formulas are featured in hundreds of products worldwide.
The Robinsons began working with Skinphonic to test, manufacture, market, and distribute the new brands. The lines were named after two of Smokey Robinson’s songs and the skincare trademarks were secured in November 2015.
Skinphonic then conducted extensive clinical trials which validated the efficacy of both brands.
“In all my years, these are the best results I have seen a consumer product regimen achieve. I was surprised by how well the products performed for so many skin concerns without causing irritation and without side effects,” said Les Riley, CEO of Skinphonic. “These products truly exceeded our expectations in clinical testing.”
Robinson will be representing the men’s line and his wife, Frances Robinson, will be representing My Girl, the women’s line.
The launch follows approximately two and a half years of product development and clinical testing to prove the efficacy of the respective brands, according to Skinphonic.
Skinphonic’s staff includes Les Riley and Dr. Sergio Nacht, PhD.
Riley is a 30+ year veteran in skincare and the field of dermatology, including leadership of the prescription Retin-A sensation while president of the Ortho Dermatological Division for Johnson & Johnson and member of the board of directors. He was then president and member of the board of NeoStrata Company, president of Topical Technologies at Cardinal Health, and one of the first corporate executives to be granted membership in the American Academy of Dermatology.
Dr. Nacht is a skin biologist with more than 40 years of commercial experience in the field of dermatology. He is the co-author of more than 50 scientific publications, holds 15 US patents and was the director of the development team for multiple well known brand lines including; Clearasil, Olay and Pantene. Dr. Nacht’s technologies and formulas are featured in hundreds of products worldwide.
The Robinsons began working with Skinphonic to test, manufacture, market, and distribute the new brands. The lines were named after two of Smokey Robinson’s songs and the skincare trademarks were secured in November 2015.
Skinphonic then conducted extensive clinical trials which validated the efficacy of both brands.
“In all my years, these are the best results I have seen a consumer product regimen achieve. I was surprised by how well the products performed for so many skin concerns without causing irritation and without side effects,” said Les Riley, CEO of Skinphonic. “These products truly exceeded our expectations in clinical testing.”