06.08.16
Éclair Naturals, a new hair and body care line that uses natural food grade ingredients and is billed as non-GMO, gluten-free, soy-free, vegan, cruelty-free, is hitting the marketplace.
The range consists of 14 categories and 55 products encompassing bath, body and select hair care—from soaps to styling gel to deodorants. Products, which will all be priced under $10, will be available in 4,000 Rite Aid stores.
"Éclair Naturals is socially responsible and manufactured at our own certified non-GMO facility in the USA to ensure quality control and no cross-contamination," said John Matise, co-founder and CEO of Éclair Naturals. "We spent many years in development utilizing only the best natural ingredients available and avoiding ingredients like sulfates, phthalates or phenoxyethanol – which resulted in the most luxuriously pure body care line for both women and men. Being vegan and cruelty-free are part of our inherent brand promise and we are certified cruelty-free by Leaping Bunny, a program run by the Coalition for Consumer Information on Cosmetics (CCIC)."
The brand is working in partnership with actress Jennifer Esposito, who suffers from severe celiac disease and is a strong advocate for education about the condition.
The range consists of 14 categories and 55 products encompassing bath, body and select hair care—from soaps to styling gel to deodorants. Products, which will all be priced under $10, will be available in 4,000 Rite Aid stores.
"Éclair Naturals is socially responsible and manufactured at our own certified non-GMO facility in the USA to ensure quality control and no cross-contamination," said John Matise, co-founder and CEO of Éclair Naturals. "We spent many years in development utilizing only the best natural ingredients available and avoiding ingredients like sulfates, phthalates or phenoxyethanol – which resulted in the most luxuriously pure body care line for both women and men. Being vegan and cruelty-free are part of our inherent brand promise and we are certified cruelty-free by Leaping Bunny, a program run by the Coalition for Consumer Information on Cosmetics (CCIC)."
The brand is working in partnership with actress Jennifer Esposito, who suffers from severe celiac disease and is a strong advocate for education about the condition.