06.15.16
Feeling fancy? The latest from Alterna is a new five-SKU collection: Caviar Style. Each product will retail for $28 and will be available at salons worldwide and Ulta in late August. Products span from a Invisible Roller Contour Setting Spray to Grit Flexible Texturizing Paste.
The Caviar Style collection formulas will feature Flex-Strength Complex, a proprietary complex of strengthening proteins and nourishing extracts to give hair strength and flexibility to help prevent breakage due to vigorous hair styling techniques and heat tools. The formulas also include Alterna’s signature Caviar Extract to provide amino acids and Omega-3 Fatty Acids which improve smoothness and increase shine, proprietary ColorHold technology to lock in hair color and brightness and proprietary Seasilk blend of marine botanicals to provide exceptional moisture.
“After working with top stylists from around the globe for more than two years to develop and perfect these formulas, Alterna Haircare is so proud to introduce this style innovation in luxury haircare,” said Rita Perna-Allor, Alterna Global House of Experts stylist and global artistic director. “These are the products stylists and consumer have been waiting for.”
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The Caviar Style collection formulas will feature Flex-Strength Complex, a proprietary complex of strengthening proteins and nourishing extracts to give hair strength and flexibility to help prevent breakage due to vigorous hair styling techniques and heat tools. The formulas also include Alterna’s signature Caviar Extract to provide amino acids and Omega-3 Fatty Acids which improve smoothness and increase shine, proprietary ColorHold technology to lock in hair color and brightness and proprietary Seasilk blend of marine botanicals to provide exceptional moisture.
“After working with top stylists from around the globe for more than two years to develop and perfect these formulas, Alterna Haircare is so proud to introduce this style innovation in luxury haircare,” said Rita Perna-Allor, Alterna Global House of Experts stylist and global artistic director. “These are the products stylists and consumer have been waiting for.”
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