New Avon LLC (New Avon) has tapped Betty Palm to serve as president, social selling in the US, effective immediately. Palm will report directly to New Avon's CEO Scott White and join the New Avon leadership team. 
 
A veteran executive of the direct-selling industry and the founder of a strategic consulting firm, Palm has been consulting with New Avon for the last several months.
 
In her in-house role,  will be responsible for transforming the representative experience. To accelerate these efforts, the company has put in place a new structure for its sales organization, aligned under Palm.  She will oversee all aspects of recruiting, training and incentivizing Representatives, as well as providing Representatives the tools they need to drive a more contemporary, efficient and profitable experience. 
 
"Reinvigorating the representative experience is the key to making New Avon the best social selling company and beauty brand in North America," said Mr. White. "By aligning the sales organization under a seasoned direct-selling expert like Betty, we will accelerate decision making and simplify processes. Betty has already had a tremendous impact on New Avon, and I look forward to working with her to empower our representatives, enhance their ability to serve customers and improve their earnings opportunity."
 
Over the course of her career, Palm has held executive leadership roles in several well-known global companies; she was president of North America at Tupperware Brands, EVP at The Pampered Chef, VP of sales and marketing at The Longaberger Company, and was recruited by large public and privately-held brand companies, Mars, Inc., and Jones Apparel Group, as president to lead the development, launch and execution of newly created direct-selling business units.