06.21.16
Make Up For Ever and Swedish duo Icona Pop have teamed up in a new campaign that the beauty brand says reaffirms its commitment to stage artists and to the different personalities that populate its world. The cosmetic line and the singers have created an exclusive video for the hit “Emergency” highlighting the transformative power of Artist Rouge lipsticks.
In addition, Make Up For Ever is releasing two limited-edition lipsticks featuring, a velvety matte deep red (#M401) and a creamy, dark blue (#C603).
“The new Artist Rouge lipsticks are fantastic! There are so many colors and they are so intense that you can create any color you want. The texture and the color payoff are incredible—you can use them for hours, they don’t dry off and the color stays there,” said Colby Smith, Icona Pop’s makeup artist, who is also part of the campaign.
Icona Pop takes its inspiration from electro house, punk and indie pop music.
In addition, Make Up For Ever is releasing two limited-edition lipsticks featuring, a velvety matte deep red (#M401) and a creamy, dark blue (#C603).
“The new Artist Rouge lipsticks are fantastic! There are so many colors and they are so intense that you can create any color you want. The texture and the color payoff are incredible—you can use them for hours, they don’t dry off and the color stays there,” said Colby Smith, Icona Pop’s makeup artist, who is also part of the campaign.
Icona Pop takes its inspiration from electro house, punk and indie pop music.