06.27.16
Kosé Corporation is bringing its Sekkisei brand to the US, with an August 1 launch exclusively at T Galleria by DFS in Hawaii.
The open-sell environment will offer the traveling consumer a choice of self-serve or personalized service, according to Kosé, which is creating a custom designed ground floor installation dominated by a large Japanese Sakura blossom tree. Complementing this will be the brand’s “5-Minute Brightening Facial” offered within a semi-private consultation area.
“We believe the time is now to capitalize on the tremendous growth of Sekkisei in Asia, and accelerate this momentum with expansion into travel retail and new markets,” said Mr. Kobayashi, CEO and president of KOSÉ Corporation.
Sekkisei is implementing a strategic growth plan with a goal to be the number one brightening brand worldwide, and has created newly revamped global campaign, “Where Brightening Begins” that will debut in the US exclusively at T Galleria by DFS.
DFS Group is the world’s leading luxury travel retailer. Its network consists of duty free stores located in 17 major global airports and 17 downtown Galleria locations, as well as affiliate and resort locations. The Ggroup is privately held and majority owned LVMH.
The open-sell environment will offer the traveling consumer a choice of self-serve or personalized service, according to Kosé, which is creating a custom designed ground floor installation dominated by a large Japanese Sakura blossom tree. Complementing this will be the brand’s “5-Minute Brightening Facial” offered within a semi-private consultation area.
“We believe the time is now to capitalize on the tremendous growth of Sekkisei in Asia, and accelerate this momentum with expansion into travel retail and new markets,” said Mr. Kobayashi, CEO and president of KOSÉ Corporation.
Sekkisei is implementing a strategic growth plan with a goal to be the number one brightening brand worldwide, and has created newly revamped global campaign, “Where Brightening Begins” that will debut in the US exclusively at T Galleria by DFS.
DFS Group is the world’s leading luxury travel retailer. Its network consists of duty free stores located in 17 major global airports and 17 downtown Galleria locations, as well as affiliate and resort locations. The Ggroup is privately held and majority owned LVMH.