Spearheading the California market, Taylor Cavallaro will be responsible for leading the strategy and execution of all channel marketing activities including promotions, sales support materials, presentations and trade shows for the BeautySales distributor, national accounts and international channels, with the ultimate goal of growing both the Macadamia Professional and éprouvage businesses.
With previous sales roles at Hempz, Number 4 Hair Care and DS Labs, Cavallaro has a proven track record of increasing sales and brand awareness on behalf of her brands. She brings with her a wealth of industry knowledge and strong relationships with retailers, salons and stylists that she has cultivated and fostered over the years.
Macadamia Professional has also tapped Tony DeFelice as the New England Territory Account Manager, to lead client relations with existing accounts and to expand business from Connecticut through Maine. While DeFelice’s focus lies primarily within the New England region, he will also assist as needed in other markets on behalf of Macadamia Professional and éprouvage.
Most recently with Matrix, DeFelice is a beauty industry veteran with more than 20 years of experience. As a licensed hairdresser and educator, with a penchant for sales, stylists and salon owners gravitate toward him and his unprecedented knowledge of the space, creativity and passion for hair care.