07.11.16
Naterra has opened its Naterra Korea store on luxury high-street Cheongdam crossroads. The new retail space will serve as the official Korean flagship store for Naterra and the home of TIGI professional cosmetics and hair care brand.
"For generations, Naterra has been committed to developing and manufacturing personal care products of the highest quality to promote a better lifestyle," said Jin Song, CEO of Naterra. "Introducing Naterra to Korea was an essential and a pivotal move for our company as we know this market has great enthusiasm for groundbreaking beauty and personal care offerings. We are confident that the Korean corporate team will have a very successful launch and continue our legacy."
The newly opened 5,000-square-foot Naterra Korea retail space will feature displays showcasing products from TIGI's hair care lines – Bedhead and S Factor – as well as TIGI Cosmetics, according to the company.
The store will also carry additional Naterra owned personal care brands, including high-performance botanical skin care brand Wildflowers, body and skin care brand Tree Hut and baby care brand Baby Magic.
As the Naterra brand continues to expand globally, the company will open a new corporate office that will be housed in the Naterra Korea retail space. The Naterra team plans to use this corporate space to lead operations and develop plans for further expansion in the country.
"In the USA, working with Naterra has brought an expertise that's allowed our business to move forward with integrity and creativity, allowing us to maintain our position as a product company for the professional hairdresser," said TIGI founder, Anthony Mascolo. "We are very positive about working with Naterra as our official partner in Korea and developing a stronger relationship with top salons and stylists in Korea."
A grand opening event will be held Aug. 30 and Naterra Korea will host a three-month long Experience TIGI by TIGI Professionals event with hairstylists and makeup artists beginning next month.
Naterra currently also operates in the United States and multiple markets in Asia Pacific and South America.
"For generations, Naterra has been committed to developing and manufacturing personal care products of the highest quality to promote a better lifestyle," said Jin Song, CEO of Naterra. "Introducing Naterra to Korea was an essential and a pivotal move for our company as we know this market has great enthusiasm for groundbreaking beauty and personal care offerings. We are confident that the Korean corporate team will have a very successful launch and continue our legacy."
The newly opened 5,000-square-foot Naterra Korea retail space will feature displays showcasing products from TIGI's hair care lines – Bedhead and S Factor – as well as TIGI Cosmetics, according to the company.
The store will also carry additional Naterra owned personal care brands, including high-performance botanical skin care brand Wildflowers, body and skin care brand Tree Hut and baby care brand Baby Magic.
As the Naterra brand continues to expand globally, the company will open a new corporate office that will be housed in the Naterra Korea retail space. The Naterra team plans to use this corporate space to lead operations and develop plans for further expansion in the country.
"In the USA, working with Naterra has brought an expertise that's allowed our business to move forward with integrity and creativity, allowing us to maintain our position as a product company for the professional hairdresser," said TIGI founder, Anthony Mascolo. "We are very positive about working with Naterra as our official partner in Korea and developing a stronger relationship with top salons and stylists in Korea."
A grand opening event will be held Aug. 30 and Naterra Korea will host a three-month long Experience TIGI by TIGI Professionals event with hairstylists and makeup artists beginning next month.
Naterra currently also operates in the United States and multiple markets in Asia Pacific and South America.