07.13.16
Physical and environmental stressors are wreaking havoc on hair all the time; that’s the new message being touted by Dove Men+Care Hair in a new campaign for the brand’s 2-in-1 shampoos and conditioners.
As part of the campaign, Dove Men+Care has released a new report, the Dove Men+Care Hair Fall Study, which surveyed hundreds of US dermatologists who specialize in male hair care, and found 92% agree that physical stress on hair or environmental factors can contribute to hair fall in men. The leading physical stressors that dermatologists cited as contributing to hair fall in men are aggressive grooming or combing (75%), heat styling tools (66%), over-styling (60%) and pulling (57%), while the leading environmental factors contributing to hair fall cited by dermatologists included ultraviolet (UV) rays (49%) and chlorine (47%).
Dermatologists overwhelmingly agree there is a strong connection between these physical and environmental factors, yet 90% of dermatologists also agree that men aren't aware of how these certain everyday activities can contribute to hair fall. Another 84% of dermatologists agree that physical stress and hair fall in men are more connected than most guys think.
To educate men on the impact physical and environmental stressors are placing on their hair, Dove Men+Care Hair is launching the Real Life Tested video, which features professional skateboarder and real dad Andy Schrock.
The Unilever line has also partnered with Dr. Glynis Ablon, a board certified dermatologist and associate clinical professor of dermatology who has studied the impact of stress on both hair and skin.
“Physical and environmental stressors are unavoidable parts of his everyday life, and I would never tell my patients they need to stop swimming in pools or playing with their kids who tug on their hair, but there are simple ways to protect against these elements' contribution to his hair fall,” said Dr. Ablon. “Studies show guys are more concerned than ever about their hair, and my conversations with male patients certainly attest to this. It’s important they know there are options that can actually improve the healthy look of their hair.”
As part of the campaign, Dove Men+Care has released a new report, the Dove Men+Care Hair Fall Study, which surveyed hundreds of US dermatologists who specialize in male hair care, and found 92% agree that physical stress on hair or environmental factors can contribute to hair fall in men. The leading physical stressors that dermatologists cited as contributing to hair fall in men are aggressive grooming or combing (75%), heat styling tools (66%), over-styling (60%) and pulling (57%), while the leading environmental factors contributing to hair fall cited by dermatologists included ultraviolet (UV) rays (49%) and chlorine (47%).
Dermatologists overwhelmingly agree there is a strong connection between these physical and environmental factors, yet 90% of dermatologists also agree that men aren't aware of how these certain everyday activities can contribute to hair fall. Another 84% of dermatologists agree that physical stress and hair fall in men are more connected than most guys think.
To educate men on the impact physical and environmental stressors are placing on their hair, Dove Men+Care Hair is launching the Real Life Tested video, which features professional skateboarder and real dad Andy Schrock.
The Unilever line has also partnered with Dr. Glynis Ablon, a board certified dermatologist and associate clinical professor of dermatology who has studied the impact of stress on both hair and skin.
“Physical and environmental stressors are unavoidable parts of his everyday life, and I would never tell my patients they need to stop swimming in pools or playing with their kids who tug on their hair, but there are simple ways to protect against these elements' contribution to his hair fall,” said Dr. Ablon. “Studies show guys are more concerned than ever about their hair, and my conversations with male patients certainly attest to this. It’s important they know there are options that can actually improve the healthy look of their hair.”
