Though the pace of growth will moderate from that experienced between 2010 and 2015, advances will remain healthy as steady economic growth supports rising cleaning chemical usage across all markets. Growth in commercial revenues and establishments will necessitate gains in cleaning chemical demand for the commercial sector, which is the largest market category. Cleaners used in institutional settings will constitute the fastest growing category, due primarily to the healthcare market, where use of high value products will propel gains, according to the Cleveland-based industry research firm.
In all markets, I&I cleaning chemical producers are being challenged to find new competitive strategies. According to Freedonia analyst Minor Cline, "Most product types have approached a maximum efficiency, and only modest differences exist between formulations made for the same application."
As a result, producers are increasingly focusing on cleaning systems that optimize cleaning chemical usage and reduce waste. Additionally, the growing adoption of cleaning chemical products with added benefits, such as environmental sustainability claims or low health risks, will support demand.
While the formulations of cleaning chemicals for most applications are well established, disinfectant and sanitizer product development continues to be dynamic, notes Freedonia. Wider product diversity and improved effectiveness will help drive disinfectant and sanitizer demand at the fastest pace through 2020, followed closely by hand cleansers. Demand for both product categories will benefit from efforts to reduce lost productivity as a result of illness. Furthermore, the general public increasingly expects hand sanitizers to be available, driving demand in the healthcare and foodservice markets.