Specifically, P&G will donate the value of 50 Shoppers Optimum Points, per purchase, to the COF in support of aspiring young athletes. The full value of the donation will be determined at the end of the promotion period measured by the total sales of specific P&G products sold at Shoppers Drug Mart stores across Canada, with an approximate donation of $100,000.
Brands in the alliance include Crest, Pantene, Olay soap and body wash and Gillette and Gillette Venus razors.
P&G and COF kicked off the program by hosting the ‘Stars of Tomorrow’ panel featuring three aspiring Olympians and their mothers at the Mattamy Athletic Centre in downtown Toronto.
The donation program available at Shoppers Drug Mart runs through August 12, 2016.